What It Takes

What It Takes

How I Built a $100 Million Business Against the Odds


Penguin presents the audiobook edition of What It Takes written and read by Raegan Moya-Jones.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.


  • Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us
    Daphne Oz, Author Television Host

About the author

Raegan Moya-Jones

Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.
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