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  • I'd rather be a pirate than join the navy

    Steve Jobs
  • Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines

    Sir Richard Branson
  • Be More Pirate feels so important as it looks to history to help us grip the future

    Martha Lane Fox CBE, Founder of
  • Be More Pirate is a battle cry for my generation. Step aside, the future belongs to us

    Jamal Edwards
  • Totally compelling

    Ed Miliband, Reasons to be Cheerful podcast
  • A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do

    Bruce Daisley, VP Twitter
  • Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change

    Jo Lo Dico, Evening Standard
  • Sam has created something that is timely and important. It is an idea that's going to explode

    Will Hudson, Founder and CEO of It’s Nice That and Anyways
  • Be More Pirate as a statement is a controversial call to arms given the prevailing news agenda around corporate leadership, however as you dig into the argument there is a slow-dawning realisation that this way of thinking, this contrarianism, is exactly what we need to course correct 'the corporation'

    Arlo Brady, CEO, Freuds
  • Be More Pirate is refreshing, funny, insightful and ... annoying, in a good way. I felt actually challenged and inspired to do more, and be more in life and work. This isn't a book, it's the beginning of a movement

    Tom Goodwin, Author, Digital Darwinism

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