• I'd rather be a pirate than join the navy

    Steve Jobs
  • Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines

    Sir Richard Branson
  • Be More Pirate feels so important as it looks to history to help us grip the future

    Martha Lane Fox CBE, Founder of
  • Be More Pirate is a battle cry for my generation. Step aside, the future belongs to us

    Jamal Edwards
  • Totally compelling

    Ed Miliband, Reasons to be Cheerful podcast
  • A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do

    Bruce Daisley, VP Twitter
  • Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change

    Evening Standard
  • Sam has created something that is timely and important. It is an idea that's going to explode

    Founder and CEO of It’s Nice That and Anyways
  • Be More Pirate as a statement is a controversial call to arms given the prevailing news agenda around corporate leadership, however as you dig into the argument there is a slow-dawning realisation that this way of thinking, this contrarianism, is exactly what we need to course correct 'the corporation'

    Arlo Brady, CEO, Freuds
  • Be More Pirate is refreshing, funny, insightful and ... annoying, in a good way. I felt actually challenged and inspired to do more, and be more in life and work. This isn't a book, it's the beginning of a movement

    Author, Digital Darwinism