The Fail-Safe Startup

Your Roadmap for Entrepreneurial Success

The handbook for entrepreneurial success from Harvard University's Tom Eisenmann, PhD.

Why do most startups fail? Eisenmann has focused his research, and his MBA class at Harvard University, on the mistakes and missteps of entrepreneurs and founders for the past decade.For the first time, he reveals his findings, and - most importantly - how you can avoid them. Drawing on case studies from startups from around the world, The Fail-Safe Startup reveals how to analyse others' failure to ensure your success.

Eisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap.

Eric Ries, CEO of LTSE and bestselling author of The Lean Startup

About Tom Eisenmann

Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at Harvard Business School and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he has launched eleven MBA courses on a range of topics related to entrepreneurship, including The Entrepreneurial Manager, an introductory course taught to all 900 first-year MBAs and Entrepreneurial Failure, an MBA elective. Eisenmann has written over one hundred Harvard Business School Case Studies and his writing appears regularly in the Wall Street Journal, The New Statesman and The New York Times.
Details
  • Imprint: Penguin Business
  • ISBN: 9780241420171
  • Length: 368 pages
  • Dimensions: 234mm x 26mm x 153mm
  • Weight: 444g
  • Price: £14.99
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