Banking On It

How I Disrupted an Industry and Changed the Way We Manage our Money Forever

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After a lengthy career at the top of some of Britain's leading Banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector and there seemed to be little appetite to make most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia, she decided to do something radical - she set up her own bank, Starling.

In BANKING ON IT, Anne reveals the awe-inspiring story of how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking and, in doing so, trigger a new movement that would revolutionise the entire banking industry.

A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker!
Rachel Botsman, author of Who Can You Trust?

Boden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses.
Melanie Hawken, CEO, Lionesses of Africa

About Anne Boden

Anne Boden is the CEO and founder of Starling Bank, the UK's first digital-only bank which she founded in 2014. She graduated in Computer Science and Chemistry and started her career at Lloyds Bank where she helped establish the UK's first real-time payments system. She has held various executive-level jobs in the banking sector, including being Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO, before leaving to start her own bank that could realise the potential of technology in financial services. Anne received an MBE in 2018, for services to financial technology and sits on the board of UK Finance, which represents more than 250 firms in the banking and finance industry.

Details

Imprint: Penguin Business
Published: 04/11/2021
ISBN: 9780241453599
Length: 288 pages
Dimensions: 198mm x 17mm x 129mm
Weight: 202g
Price: £10.99

All editions

Banking On It

How I Disrupted an Industry and Changed the Way We Manage our Money Forever

Format:

Buy the book from:

A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker!

A thrilling account of entrepreneurship, ingenuity and innovation.

Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth.

Sent shockwaves through the tight-knit world of UK tech and venture capital

A banking blockbuster

If there was ever a business book suitable for TV adaptation, this is it.

Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today.

I was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible.

About Anne Boden

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