Boo Hoo

Boo Hoo

A Dot.Com Story from Concept to Catastrophe


boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.


  • Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.
    The Sunday Times

About the authors

Charles Drazin

Charles Drazin was born in Hampshire in 1960. He grew up in North London and was educated at Highgate School and Oxford University, where he read Classics. He has worked for many years as a writer and editor, and also teaches at Queen Mary, University of London. His other books include In Search of the Third Man (1999), Korda: Britain’s Only Movie Mogul (2002), The Man Who Outshone the Sun King (2008) and The Faber Book of French Cinema (2011).
Learn More

Ernst Malmsten

Learn More

Erik Portanger

Learn More

Sign up to the Penguin Newsletter

For the latest books, recommendations, author interviews and more