They've Got Your Number...

They've Got Your Number...

Data, Digits and Destiny - how the Numerati are changing our Lives


In a world teeming with data, we ourselves become the maths gurus' most prized specimens.

In They've Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives.

They've Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.


  • Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it. Baker's smart, readable style makes this a pleasure... it's a must read for anyone who wants to understand life and business in the Google Age
    Chris Anderson, author of The Long Tail

About the author

Stephen Baker

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