- Imprint: Penguin
- ISBN: 9780141997711
- Length: 368 pages
- Price: £12.99
The Winner's Curse
Behavioral Economics Anomalies Then and Now
Tim Harford, Financial Times Best Books of 2025It’s fun and nerdy in the best way, and I have no hesitation at recommending it
Publisher's WeeklyThaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It’s a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor
Greg Rosalsky, Planet Money, NPRpart of the canon of behavioral economics
Matthew Lucky, Promarketcontains a wealth of empirical evidence to describe how people deviate from the ideal theory presented in a narrative that is easily accessible to non-economists
About Richard H. Thaler
Richard H. Thaler received the 2017 Nobel Prize in Economic Sciences. He is a distinguished service professor of economics and behavioral science at the University of Chicago’s Booth School of Business. He is the New York Times bestselling coauthor of Nudge: Improving Decisions about Health, Wealth, and Happiness (with Cass Sunstein) and the author of Misbehaving: The Making of Behavioral Economics.
About Alex O. Imas
Alex O. Imas is Professor of Behavioral Science and Economics at the University of Chicago School’s Booth School of Business. He is the recipient of the 2023 Alfred P. Sloan Research Fellowship, the Review of Financial Studies Rising Scholar Award, the New Investigator Award from the Behavioral Science and Policy Association, the Hillel Einhorn New Investigator Award from the Society of Judgment and Decision Making, the Distinguished CESifo Affiliate Award, and the NSF Graduate Research Fellowship. Previously, he was Assistant Professor of Behavioral Economics at Carnegie Mellon University.
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