Right Kind of Wrong

Right Kind of Wrong

Why Learning to Fail Can Teach Us to Thrive


Winner of the Financial Times Business Book of the Year Award

‘Absolutely outstanding’ Tim Harford, author of The Undercover Economist
'A masterclass’ Angela Duckworth, author of Grit
‘Excellent’ Andrew Hill, Financial Times

We used to think of failure as a problem, to be avoided at all costs. Now, we're often told that failure is desirable - that we must ‘fail fast, fail often’. The trouble is, neither approach distinguishes the good failures from the bad. As a result, we miss the opportunity to fail well.

Here, Amy Edmondson – the world’s most influential organisational psychologist – reveals how we get failure wrong, and how to get it right. Drawing on four decades of research into the world’s most effective teams, she unveils the three archetypes of failure – basic, complex and intelligent - and explains how to harness the revolutionary potential of the good ones (and eliminate the bad). Along the way, she poses a simple, provocative question: What if it is only by learning to fail that we can hope to truly succeed?

‘Lays out a clearer path about how to stop avoiding failure and take smarter risks.’ Books of the Year, Financial Times


  • With great clarity and insight, Amy Edmondson shows us how we can make room for failure, recognizing that our emotions and personal needs are part of the solution. Right Kind of Wrong will inspire you to do your boldest work.
    Ed Catmull, co-founder of Pixar and author of CREATIVITY, INC.

About the author

Amy Edmondson

Amy Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. Renowned for her world-leading research into the concept of psychological safety, Edmondson has been named by Thinkers50 as the most influential management thinker in the world. Her work has been covered by the Wall Street Journal, New York Times, Washington Post, Financial Times, Psychology Today and Harvard Business Review, and been drawn upon by companies including Google and Microsoft. She lives in Cambridge, Massachusetts.
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