We Can All Make It

We Can All Make It

the star of Dragons' Den shares her secrets of success


'Determined, focused and full of heart - this book encapsulates all that has made Sara Davies the powerhouse she is.' Giovanna Fletcher

From student halls to Dragons Den (and Strictly Come Dancing!), this is Sara Davies MBE's story of building her multi-million-pound business from scratch and why we can all make it big.
Sara Davies is the queen of crafts. Whilst working as an intern in a small company, Sara noticed a gap in the industry and decided to pursue it. By the time she left university, she was running a business with a half million-pound turnover from her student bedroom. When she became the youngest of BBC 1's iconic Dragons, that turnover was £25 million. Today, she is one of Britain's biggest business names.

In her first book - as full of warmth, wit and wisdom as she is - Sara shares what it took to get there: from manning factories overnight with her mam and dad to hitting the trade shows of Las Vegas alone, armed with little more than ambition and passion.

We Can All Make It chronicles everything from what she looks for in a business investment to how she manages to find time to enjoy family life while running an empire. From the buzz of witnessing your latest product sell out, dancing the cha cha as you broadcast live to 96 million American homes, thriving after lockdown to being at the head of the biggest tables, Sara's unique storytelling answers all the questions for women in business today.

Praise for Sara Davies

'A business whizz' - Radio Times
'A brilliant read.' Steph McGovern
'Page-turning, inspiring' - Gethin Jones
'She is amazing!' - Alison Hammond
'Energy, focus, commitment: she's relentless!' - Peter Jones


  • I knew I loved Sara Davies but I love her even more now I've read this. Page-turning, inspiring, Sara's book has reaffirmed all that I think is most important in life.
    Gethin Jones

About the author

Sara Davies

Sara Davies MBE is the youngest ever female investor to appear on BBC 1's Dragon's Den and is well-known as the founder and creative director of the global craft business, Crafter's Companion. Launched while she was still at university, Crafter's Companion is now a global business selling papercraft, art, needlecraft and stationary items across 40 countries with head offices in the US and UK.
Sara lives with her husband and sons in Teeside.
Learn More

Sign up to the Penguin Newsletter

For the latest books, recommendations, author interviews and more