About the authors

Emma Ross

Dr Emma Ross is a scientist, researcher and practitioner. Before founding The Well she was Head of Physiology at the English Institute of Sport, she is the woman behind several breakthrough initiatives that ensure active women - and their support teams - are empowered with the knowledge they need about women's bodies, across their lifetimes.
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Baz Moffat

Baz Moffat is a former Team GB rower, trainer and coach. With 20 years' experience working in fitness and sport, Baz is a prominent voice in the women's health movement. Baz specialises in core strength and the pelvic floor - a pivotal yet vastly underappreciated nucleus in the female body.
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Bella Smith

Dr Bella Smith is an NHS GP with over 20 years' experience, a women's health advocate and an ambassador for The Eve Appeal. Under her moniker 'The Digital GP', Bella is a long time media consultant, adding insight and opinions on women's medical issues, the entrenched and harmful taboos in women's health discourse, and reproductive health and wellbeing.
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