Why Creative Businesses Win


'A game-changer' | 'A must-read' | 'Simple yet powerful'

The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?


  • If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve
    Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

About the authors

Jeremy Utley

Jeremy Utley is the Director of Executive Education at Stanford and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".
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Perry Klebahn

Perry Klebahn is a co-founding member of Stanford's faculty. He is an Adjunct Professor and Director of Executive Education at Stanford He has served as COO for Patagonia and as CEO of Timbuk2.
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