Big Trust

Back Yourself Every Time and Build Confidence That Lasts

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'This book will change the way you lead yourself and others' Sahil Bloom

'A game-plan the actually works. If you're ready to stop second-guessing yourself and step into your potential, this book will show you how' Jefferson Fisher

'Big Trust is the playbook for learning how to make the most of your moment and overcome the doubt trying to take you down' Lewis Howes

Build unshakeable self-trust with a groundbreaking, research-backed approach to confidence.

IT ALL STARTS WITH YOU.

Blending cutting-edge psychology with practical tools, behaviourial scientist and leadership expert Dr Shadé Zahrai shares her powerful Four Attributes framework that will help you to:

challenge the hidden beliefs keeping you small
quiet your inner critic and stop second-guessing your decisions
move from overthinking to decisive action
expand your comfort zone and act before you feel fully ready

Show up for your life with the confidence you deserve.

Big Trust is a timely and powerful guide for anyone who has ever second-guessed themselves. Dr Shadé Zahrai distills rigorous research into practical tools that help you replace doubt with clarity and courage. This book will change the way you lead yourself and others.
Sahil Bloom, New York Times bestselling author of The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life

We all know the fight with self-doubt. In Big Trust, Shadé gives you the mindset and tools to be the one still standing. Science-backed and easy to put into practice, this book hands you a game-plan that actually works. If you’re ready to stop second-guessing yourself and step into your potential, this book will show you how.
Jefferson Fisher, trial lawyer and New York Times bestselling author of The Next Conversation: Argue Less, Talk More

Shadé Zahrai is already well known for her groundbreaking work on mindset and leadership, and Big Trust lives up to the anticipation... Big Trust is the compassionate, evidence-based guide we’ve been waiting for to help transform self-doubt into enduring self-trust. It’s the rare kind of book that is both inspiring and truly actionable.
Dr Sue Varma, psychiatrist, Distinguished Fellow of the American Psychiatric Association, and author of Practical Optimism

About Shadé Zahrai

Dr Shadé Zahrai is a behavioural researcher, award-winning peak performance educator and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.

Learn more at shadezahrai.com.

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About Philip Faysal Sekkouah

Fayçal Sekkouah is an international entrepreneur, angel investor and co-founder of Influenceo Global with his wife, Shadé Zahrai. They’ve partnered with top global brands like Microsoft, Deloitte, Nestlé, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders and now helps drive innovation in regenerative medicine to transform how we heal, perform and thrive.

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