The Gamification of Everything

Bing Gordon is a video game man. He was the Chief Product Officer for Kleiner Perkins, a consultant to Amazon, and an advisor and mentor to dozens of gaming and social-tech start-ups. Before wading into the buttoned-up world of venture, Bing was co-founder, Chief-Creative-Officer and long-time executive at Electronic Arts, from its founding in 1982 until his “retirement” in 2008. Bing was awarded the Academy of Interactive Arts & Sciences’ Lifetime Achievement Award in 2011, and he held the game industry’s first endowed chair in game design at The University of Southern California’s School of Cinematic Arts. He has an MBA from Stanford and a BA from Yale. Bing’s favorite games of all time are World of Warcraft, The Sims, Diablo, Pogo, Civilization, and FarmVille.