Bing Gordon

Chloe Gordon

Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipulation, but aligning design with our deepest human drives. This book is an essential guide for anyone who wants to create something people return to again and again.

Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief

A rare business book that's actually fun to read—fitting, given the subject.

Lenny Rachitsky, podcaster and author of the #1Business Substack Lenny’s Newsletter

As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time.

'Thought-provoking, super creative, insightful.'

Mark Skaggs, creator of FarmVille and CityVille

'Bing is a legend in the Silicon Valley world.'

Trey Lockerbie, founder of Better Booch kombucha

'Amazing, practical, hands-on type of advice from someone with big credentials in the field.'

John Werner, managing director and partner at Link Ventures

What Games Teach Us About Making Products People Love

Video games are the biggest entertainment industry in the world—and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products? 
 
These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the companies we engage with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. 
 
Gamification, as explained by Bing, is motivation with rules and scoring mechanisms. It’s a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement. 
 
Everybody Wins draws on Bing’s Gamification Checklist and decades of fascinating in-the-room, behind-the-scenes stories to tell readers how to make products that people love—including a few life lessons along the way. Each chapter delves into one of the eight concepts on the Checklist, such as Wow Moments, Invest and Express, and Retention Hacking, to explore why we come back to certain products and games again and again. 
 
With candid, first-person narration and Bing’s signature wit, Everybody Wins helps readers level up their products and services by understanding that what makes video games so fun, so easy to emotionally invest in, is the gold standard we should strive to replicate everywhere.

Chloe Gordon

Praise for Everybody Wins

Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipula ...

A rare business book that's actually fun to read—fitting, given the subject.

As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time.

Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipula ...

A rare business book that's actually fun to read—fitting, given the subject.

As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time.

Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipula ...

A rare business book that's actually fun to read—fitting, given the subject.

As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time.

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