Dr Ally Louks is a literary scholar and public academic who received enormous media attention after posting about completing her Cambridge PhD thesis, ‘Olfactory Ethics: The Politics of Smell in Modern and Contemporary Prose.’ She has since cemented her status as the most prominent expert on the social significance of smell and is invested in bringing academic work to public audiences through social media, broadcasting, and public writing. She loves nothing more than literally stopping to smell the roses with her dog, Maple.