Reviews

  • Hot stuff. . . an idea whose time seems to have come

    Bryan Appleyard, Sunday Times
  • Probably the most influential popular science book ever written

    BBC Radio 4
  • Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives

    The Times
  • Hugely influential. . . choice architects are everywhere

    Andrew Sparrow, Guardian
  • All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well

    Matthew Taylor, Daily Telegraph
  • I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world

    Steven Levitt, author of Freakonomics
  • This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself

    Michael Lewis, author of The Big Short
  • A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place

    Daniel Kahneman, author of Thinking, Fast and Slow
  • Nudge is as important a book as any I've read in perhaps 20 years

    Barry Schwartz, author of The Paradox of Choice
  • A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions

    New York Times