Page /
100%

Reviews

  • An immensely influential and important best-seller about how to influence people to make better decisions. Here Cass Sunstein and Richard Thaler have substantially revised the earlier version in the light of new ideas, developments and research. The title represents a commitment to ensure that they do not write another version. So read it now: this is the definitive edition.

    Martin Wolf, The Financial Times, The Best Books of the Year
  • Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise

    Daniel Kahneman
  • Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original

    Adam Grant
  • Revolutionary: Once you've read it, you start to see that we are ALWAYS being nudged in some way. It changes the way you see the world -- this edition even more so

    David Byrne
  • Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading

    Eric Schmidt
  • In an age of populism, conspiracy and disinformation Nudge is the clarion call of those who are serious about progressive change and nods to the nobler virtues of purpose, persuasion, and persistence

    David Lammy
  • We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good

    Adam Silver
  • If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read

    Robert Cialdini
  • Probably the most influential popular science book ever written

    BBC Radio 4
  • A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions

    New York Times

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience.

For more on our cookies and changing your settings click here


Strictly Necessary


Analytics


Preferences & Features


Targeting / Advertising