A. J. Liebling, born in Manhattan in 1904, joined the staff of the New Yorker in 1935 and contributed innumerable articles to the magazine throughout his lifetime, on subjects ranging from food to boxing and France to horse racing. As a war correspondent during the Second World War, he reported from France, England and Algeria, and participated in the Normandy landings. In later life he married the writer Jean Stafford, his third wife. He died in 1963.

A. J. Liebling

A. J. Rosen is an author of YA fantasy and is known as @agatharoza on Wattpad.

A. J. Rosen

A. K. Davidson

A. O. Scott has been a film critic at the New York Times since 2000. His writing has appeared in many other publications, including the New York Review of Books, Slate, the New Yorker and the Nation. A finalist for the Pulitzer Prize in criticism in 2010, Scott is currently Distinguished Professor of Film Criticism at Wesleyan University. He lives with his family in Brooklyn, New York. 
 
@aoscott

A. O. Scott

A.S. Byatt (1936-2023) was a novelist, short-story writer and critic of international renown. Her novels include Possession (winner of the Booker Prize 1990), the Frederica Quartet and The Children’s Book, which was shortlisted for the Booker Prize and won the James Tait Black Memorial Prize for Fiction. She was appointed CBE in 1990 and DBE in 1999, and was awarded the Erasmus Prize 2016 for her ‘inspiring contribution to life writing’ and the Pak Kyongni Prize 2017. In 2018 she received the Hans Christian Andersen Literature Award.

A. S. Byatt

A. T. Williams won the George Orwell Prize for Political Writing in 2013 for his book A Very British Killing: The Death of Baha Mousa. He lives in Warwickshire.

A. T. Williams

A. W. Chase

Dubbed ‘The new queen of spy fiction’ by the Guardian newspaper, and ‘the real thing’ by the Washington Post, A.C. 'Ava' Glass is the CWA Dagger-shortlisted author of Alias Emma (The Chase), The Traitor and The Trap. The Traitor was a 2023 Richard and Judy Bookclub pick. Alias Emma was a Barnes and Noble book of the month. A former crime reporter and communications consultant, for five years Ava worked closely with spies. Her time in that world fascinated her, and the people she met back then inspire every book she writes.

A.C. Glass

A.E. Housman

Arthur Edward Waite was the designer and co-creator of the now famous Rider Waite Tarot deck. 
 
An American-born British poet and scholarly mystic, his strong interest in all esoteric matters - divination, magic, Kabbalism, alchemy and Freemasony - led to him penning a number of books. These include the Key to the Tarot, The Book of Ceremonial Magic and A New Encyclopedia of Freemasony.

A.E. Waite

A.E. Warren is the author of the Tomorrow's Ancestors series, which consists of Subject Twenty-One, The Hidden Base, The Fourth Species and The Final Rising. 
 
After spending eight years working as a lawyer, she began to write in the evenings and early mornings as a form of escapism from life in a very small cubicle with lots of files. She self-published her first novels in her spare time, which were picked up by Del Rey UK which is the science fiction/fantasy imprint of Penguin Random House. 
 
 She is an avid reader, occasional gamer and fair-weather runner. She lives in the UK with her husband, daughter and hopefully, one day, a wise border terrier named Austen.

A.E. Warren

A.G.D. Maran

A.J. Ayer

A.J. Cronin

A K Benedict writes crime and speculative fiction in a room filled with clowns, mannequins and Doctor Who figures. Her first novel, The Beauty of Murder, was nominated for an eDunnit award and is in development for a major 8-part TV series by Company Pictures. Her second, Jonathan Dark or The Evidence of Ghosts, came out in February 2016. She's written Torchwood audio dramas for Big Finish and her short stories have featured in anthologies including Great British Horror and Best British Short Stories. She lives in St Leonards-on-Sea with her dog, Dame Margaret Rutherford.

A.K.Benedict

A. L. Kennedy has twice been selected as one of Granta’s Best of Young British Novelists and has won a host of other awards – including the Costa Book of the Year for her novel Day. She lives in Essex.

A.L. Kennedy

A.M. Ellis is a speculative fiction author and lover of everything steeped in myth and mystery. Her stories often lean into diverse voices, not only in her identity as a Black woman, but in exploring neurodivergence and mental health. A proud introvert and nostalgic gamer, she lives in Maryland, USA, with her husband and three children.

A.M. Ellis

A.N. Wilson was born in 1950 and educated at Rugby and New College, Oxford. A Fellow of the Royal Society of Literature, he holds a prominent position in the world of literature and journalism. He is an award-winning biographer and a celebrated novelist, winning prizes for much of his work. He lives in North London.

A.N. Wilson

A.T. Emerald

A.W. Priest

A.B.C. Merriman-Labor was a barrister, writer and munitions worker born in Freetown, Sierra Leone in 1877. His published works include A Series of Lectures on the Negro Race and The Story of the African Slave in a Nutshell. He also edited two editions of the Handbook of Sierra Leone. He arrived in the UK in 1904 to study law. In 1907, he organised a centenary commemoration of the abolition of the slave trade in Westminster Abbey. He later embarked on an 'entertainment-lecture' tour called Life and Scenes in Britain, travelling across thousands of miles of West, South West and Central Africa, which he expanded on to create Britons Through Negro Spectacles.

ABC Merriman-Labor

AJ Cronin

AJ Molloy

Aabria Iyengar is an American actress and author.

Aabria Iyengar

Aaliya Jaleel is a freelance illustrator, designer, and visual development artist, currently majoring in Animation at the University of Texas at Dallas. She is also the illustrator of Under My Hijab and Muslim Girls Rise. You can visit her online at www.aaliyamj.com.

Aaliya Jaleel

Aaron Allston

After more than fifteen years of experience as a clinical psychotherapist, Dr Aaron Balick has taken the amazing insights from psychology and psychotherapy out of the consultation room and made them accessible to the wider world. 
 
He has been an ‘agony uncle’ for many years for both CBBC and BBC Radio 1, as well as on television, including BBC Worldwide, BBC 3 and BBC Learning.

Aaron Balick

Aaron Carroll

Aaron Dignan is the founder of The Ready--a global organizational transformation and coaching practice--that helps companies large and small adopt new forms of self-organization and dynamic teaming. Clients include Johnson &amp; Johnson, Microsoft, Lloyds Bank, Citibank, Boeing, Mailchimp, Airbnb, Dropbox, and charity: water. 
 
He is also the founder of Murmur--a SaaS startup that helps teams scale culture through the magic of working agreements. The Murmur platform will allow every team on the planet to define and share their ways of working. 
 
Dignan is the author of Brave New Work (2019) and Game Frame (2011), co-host of the Brave New Work podcast, and a friend to misfit toys.

Aaron Dignan

Aaron Edwards is a senior lecturer in defence and international affairs at the Royal Military Academy, Sandhurst, specialising in terrorism and counter-insurgency. He is the author and editor of several books, including Defending the Realm: The Politics of Britain’s Small Wars Since 1945, and has lectured all over the world on aspects of national and international security. He is a Fellow of the Royal Historical Society.

Aaron Edwards

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James Rickards

The global economy has made what seems like an incredible comeback after the financial crisis of 2008. Yet this comeback is artificial. Central banks have propped up markets by keeping interest rates low and the supply of money free-flowing. They won't bail us out again next time. And there will be a next time - soon. 
 
In The Road to Ruin, bestselling author James Rickards identifies how governments around the world are secretly preparing an alternative strategy for the next big crisis: a lockdown. Instead of printing money to reliquify markets and prop up assets, governments are preparing to close banks, shut down exchanges and order powerful asset managers not to sell. They're putting provisions in place that will allow them to do so legally. What's more, the global elite has already started making their own preparations, including hoarding cash and hard assets. 
 
When the next one comes, it will be the average investor who suffers most - unless he or she heeds Rickards' warning and prepares accordingly.

The Road to Ruin

The Global Elites' Secret Plan for the Next Financial Crisis

William C. Taylor

Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. 
 
In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. 
 
What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.

Simply Brilliant

How Great Organizations Do Ordinary Things In Extraordinary Ways

Simon Sinek

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views and his TED Talk on the global bestseller Start with Why is the third most watched of all time. 
 
Sinek's latest work, Together is Better, is a little book of inspiration for the modern world. 
 
Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose. 
 
'What are you going to do with your life? What are you doing with your life now?' 
 
'Do you have goals? A vision? A clear sense of why you do what you do?' 
 
Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain. 
 
Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust. 
 
We can try to build a successful career or a happy life alone, but why would we? 
 
Together is better. 
 
This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable. 
 
Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

Together is Better

A Little Book of Inspiration

Terri Sjodin

Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his 
home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. 
 
It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. 
 
Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help 
readers pursue their own vision. 
 
Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.

Scrappy

A Little Book about Choosing to Play Big

Jessica Herrin

Jessica Herrin has cracked the code for how to balance a wildly successful career with a full, rich life. In Find Your Extraordinary, she shows how any woman can create a fulfilling and successful career in a flexible way. 
 
This book is #GIRLBOSS for the older set. It will bring Jessica's mission and message beyond her fast-growing network of Stella &amp; Dot stylists and empower any woman who wants to pursue entrepreneurial ambitions, whether it's by starting a business or finding a way to stay professionally engaged while at home raising a family.

Find Your Extraordinary

Dream Bigger, Live Happier and Achieve Success on Your Own Terms

Ash Maurya

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? 
 
In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

Scaling Lean

Mastering the Key Metrics for Startup Growth

Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. 
 
Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben &amp; Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Think Simple

How Smart Leaders Defeat Complexity

John Kotter

Holger Rathgeber

That's Not How We Do It Here! is a business parable about a clan of meerkats who live in the Kalahari. Well organised and efficient, the colony enjoys many years of successful growth, until it suddenly comes under threat from a new form of predator and is forced to rethink its organizational structure. 
 
John Kotter uses this charming parable to explore why organizations often struggle no matter their past success, and why they fall. 
 
Kotter shows that by embracing reliability, efficiency, speed and agility, and building passion, discipline and personal growth, organizations can once again prosper, fulfil their mission, create great jobs and services and generate wealth.

That's Not How We Do It Here!

A Story About How Organizations Rise, Fall – and Can Rise Again

Douglas Rushkoff

In San Francisco in 2013 activists protesting against the gentrification of their city smashed the windows of a bus carrying Google employees to work. But these protests weren't just a question of the activists versus the Googlers, or even the 99 per cent versus the 1 per cent. Rather they were symptomatic of the true conflict of our age, between humanity as a whole and a digital economy in which boundless growth is valued above all else. 
 
In this groundbreaking book, Douglas Rushkoff - named one of the world's ten most influential thinkers by MIT - lays out a ground plan for a different economic and social future. Ranging from big data to the rise of robots, from the gig economy to the collapse of the eurozone, Rushkoff shows how we can combine the best of human nature with the best of modern technology to achieve a state of sustainable, distributed wealth. 
 
It's time the economy finally worked for the human beings it's supposed to serve.

Throwing Rocks at the Google Bus

How Growth Became the Enemy of Prosperity

Natalie MacNeil

The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.

The Conquer Kit

A Creative Business Planner for Women Entrepreneurs

Matthew Dixon

Brent Adamson

Pat Spenner

Nick Toman

From the authors of the internationally-bestselling business classic The Challenger Sale 
 
'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive 
 
--------------------------------------------------------------- 
 
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. 
 
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. 
 
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. 
 
The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024

The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Carl Richards

'Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they've begged, "Just tell me what to do".' 
 
Creating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place. Knowing what's important to you, you will be able to make better decisions in any market conditions. 
 
In The One-Page Financial Plan, leading financial advisor and New York Times columnist Carl Richards helps you identify your values and goals. His simple steps show you how to prioritize what you really want in life and figure out how to get there.

The One-Page Financial Plan

A Simple Way To Be Smart About Your Money

Carson Tate

Your time is under attack. You just can't get enough done. You spend more time managing your productivity than doing actual work. Sound familiar? 
 
In Work Simply, renowned productivity expert Carson Tate offers a step-by-step guide to making work simple again. It's about using the style that works best for you. Most of us fit into one of four productivity styles: people-focused Arrangers; goal-oriented Prioritizers; Visualizers, who comprehend the big picture; and Planners, who live for the details. In this book, you'll learn how to identify your own style and the styles of those around you; how to maximize your effectiveness; and why a messy desk is right for some, but a disaster for others.

Work Simply

Embracing the Power of Your Personal Productivity Style

Dan Roam

We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. But if we are all capable of giving presentations, why do we find public speaking so hard? 
 
Show and Tell provides a simple five-step path to take us from jitters and complexity to confidence and clarity. As presenters, our goal is to educate, entertain, persuade, motivate, and ultimately change our audience. As a top-notch presenter and speaker, Dan Roam has put together a guide full of his tried-and-true visual techniques and the wisdom he has gained from doing award winning presentations like "healthcare reform on napkins". 
 
 Roam's lively visual style, hand-drawn pictures, and vivid text will help regular people overcome anxiety, carry out a vision, and perform a little magic.

Show and Tell

How Everybody Can Make Extraordinary Presentations

Daniel Alpert

The invisible hand of capitalism is broken. 
 
Economic and political forces are preventing markets from correcting themselves. Governments and central banks across the developed world have tried every tool imaginable, yet our economies remain sluggish. How did we get here, and how can advanced nations prosper once more? 
 
In this bold call to arms, economic policy expert Daniel Alpert argues that oceans of cheap global labour and capital have shackled the economies of the West. Distracted by a technology boom and debt bubble, they failed to respond to the challenges unleashed by the BRICs (Brazil, Russia, India and China) and beyond. 
 
Global oversupply and the lack of domestic growth are intertwined, Alpert shows. We cannot understand the housing bubble and the financial crisis without appreciating how the rise of emerging nations distorted the economies of rich countries. And we can't chart a path for growth without recognizing that many of these forces are still at work. 
 
The Age of Oversupply offers a bold, fresh approach to fixing the West's economic woes. It also delivers a vigorous challenge to proponents of austerity economics.

The Age of Oversupply

Overcoming the Greatest Challenge to the Global Economy

Nicholas Toman

Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? 
 
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. 
 
Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. 
 
The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in­sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. 
 
The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. 
 
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied what determines the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. 
 
The Challenger Sale argues that classic relationship building is a losing approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. 
 
Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. 
 
The things that make Challengers unique are teachable to the average sales rep. Once you understand how to identify Challengers, you can model their approach and embed it throughout your sales force. The authors explain how almost any average rep, equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.

The Challenger Sale

How To Take Control of the Customer Conversation

Seth Godin

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. 
 
Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow. 
 
Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it. 
 
This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

The Icarus Deception

How High Will You Fly?

Ron Adner

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? 
 
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. 
 
In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. 
 
A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. 
 
The Wide Lens will change the way you see, the way you think - and the way you win.

The Wide Lens

A New Strategy for Innovation

John Quelch

Katherine Jocz

What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy? 
 
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives. 
 
Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed.

All Business is Local

Why Place Matters More than Ever in a Global, Virtual World

Aaron Shapiro

Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether. 
 
Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. 
 
Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? 
 
Shapiro has studied what the businesses succeeding today have in common, and in Users, Not Customers, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations. 
 
The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers. 
 
In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.

Users Not Customers

Who Really Determines the Success of Your Business

Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION 
 
'The Lean Startup changes everything.' - Harvard Business Review 
 
---------- 
 
Most new businesses fail. But most of those failures are preventable. 
 
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. 
 
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. 
 
With over a million copies sold across the globe, now is your time to think Lean.

The Lean Startup

The Million Copy Bestseller Driving Entrepreneurs to Success

Stephen Denny

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. 
 
Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

Killing Giants

10 Strategies To Topple The Goliath In Your Industry

A Private Thriller

A series of children's modern classic novels by renowned 20th century children's writers. All the titles in this series have the A Puffin Book logo, contemporary-style covers, and child-friendly endnotes.

A Puffin Book

A Ripley Novel

A Slice of the Moon

A Victorian Mystery

A Walk in...

A Women’s Murder Club Thriller

A chef Paul Delamare Mystery

Aberrations

Across the Universe

Actiphons

Adelia Aguilar

Adrian Mole

Adventures in Time

Aftermath

Against War

Age of X

Agent 21

Agent Z

Detective Aidan Waits is a troubled junior detective haunted by his past. Facing an uncertain future, and disconnected from his history, DC Waits and his partner, Detective Inspector Peter 'Sutty' Sutcliffe work on Manchester's streets to uncover the city's worst criminals among the grime of the underworld.

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