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Think Simple

How Smart Leaders Defeat Complexity

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

About Ken Segall

Details
  • Imprint: Portfolio Penguin
  • ISBN: 9780241004449
  • Length: 256 pages
  • Dimensions: 234mm x 19mm x 153mm
  • Weight: 313g
  • Price: £19.99
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