Aaron T Beck

Aaron Vallance

Aaron Young was born in Portsmouth, Hampshire, and read Politics and Communications at The University of Liverpool. He is a BAFTA-nominated director, producer and executive producer with over 20 years of experience across projects for the BBC, PBS, Channel 4, Channel 5, UKTV, UK Film Council and Arts Council England. A long-time collaborator of acclaimed historian, James Holland, he is the producer and director of the BAFTA-shortlisted BBC titles ‘Battle of Britain: The Real Story’ and, ‘Dam Busters: The Race to Smash the German Dams’, as well as ‘The Battle for Malta’, ‘Normandy ’44: The Battle Beyond D-Day’, the RTS-nominated ‘Imphal &amp; Kohima: Britain’s Greatest Battle.’, and the 3-part series, 'Normandy '44: D-Day and the Battle for France. His most recent credits include 'Hidden Histories of WWII', 'Lost Temples of Cambodia', the RTS-winning ‘Lost Home Movies of Nazi Germany’, and ‘Prue Leith: Journey with My Daughter’. Aaron was named in the inaugural list of BAFTA ‘Brits to Watch.’ He is the co-owner of award-winning film and television production company, Bright Button Productions, and lives with his wife and children in Poundbury, Dorset.

Aaron Young

Aatish Taseer

Abbe Prevost

Abbey Bryant is an NYC-based award-winning illustrator. With her BFA in Children's Book Illustration, her notable illustrated books include Nautilus award winner Hazel Mist, Hypnotist as well as an Enchanted Fairy House Kit with Scholastic's Klutz! 
 
As a queer illustrator, LGBTQ+ themes and stories hold a spot near to her heart. Most days she can be found around the city drawing New Yorkers or sketching trees at the park.

Abbey Bryant

Abbey Clancy is a model, television presenter and the host of chart-topping podcast The Therapy Crouch. She was the runner-up of Britain's Next Top Model in 2006, winner of Strictly Come Dancing in 2013 and went on to present Britain's Next Top Model. Later this year she will host Celebrity Homes on ITV.

Abbey Clancy

Abbie Greaves studied at Cambridge University before working in a literary agency for a number of years. She was inspired to write her first novel, The Silent Treatment, after reading a newspaper article about a boy in Japan who had never seen his parents speak to one another before. 
 
Abbie lives in Brighton with her boyfriend.

Abbie Greaves

Abbie Ross is a British author and psychotherapist. Her first book, Hippy Dinners, a funny and poignant memoir of her bohemian childhood in 1970s North Wales, has been optioned by Baby Cow, who are developing it into an 8-part television series. 
Before turning to writing, Abbie had a successful career as a producer at Aardman Animations, the acclaimed studios behind Wallace &amp; Gromit and the film Chicken Run. 
Today, she divides her time between her thriving psychotherapy practice in Bristol, and her writing, and finds that the two careers complement each other perfectly.

Abbie Ross

Abbie Spallen

Abbie Taylor lives in Dublin. She works as a doctor and has two daughters.

Abbie Taylor

Abby L Yates co-founded the Ghostbusters with Erin Gilbert. Ghosts from Our Past was her first book, now finally back in print.

Abby L Yates

Abby Lee

Abby Rawlinson is an integrative therapist with a private practice based in east London, UK. Her work mixes traditional psychotherapeutic theories with cutting-edge, evidence-based techniques into a style that feels relatable, down-to-earth, and compassionate. Abby regularly contributes to articles, including but not limited to Stylist, Elle, BBC, Harpers Bazaar, Sheerluxe, Women's Health, and Psychologies. She can be found on Instagram @therapywithabby or online at therapywithabby.co.uk

Abby Rawlinson

Abby Wambach is a two-time Olympic gold medallist, FIFA World Cup champion, six-time winner of the U.S. Soccer Athlete of the Year award and one of Time’s Most Influential People. She is a founder of Treat Media, an award-winning media company that makes art for humans who want to stay human. Abby is the author of the #1 New York Times bestseller Wolfpack and the New York Times bestseller Forward. Named one of the ‘50 Most Powerful People in Podcasting,’ she is co-host of the chart-topping podcast We Can Do Hard Things, which has received over a half billion plays. Abby is an executive producer of the Sundance award-winning film Come See Me in the Good Light, part owner of the NWSL’s Angel City Football Club and sits on multiple boards. Her most recent book, We Can Do Hard Things: Answers to Life’s 20 Questions, created with Glennon Doyle, Amanda Doyle and Treat Media, is being hailed as ‘the guidebook for being alive.’

Abby Wambach

Abel &amp; Cole’s story starts in 1988 with Keith Abel flogging potatoes door-to-door. ‘Of course potatoes are organic,’ he thought, ‘they’re vegetables’. However, he quickly discovered how unnecessarily complicated our food system had become and, consequently, realised the huge benefits of going organic and never looked back. In fact, Abel &amp; Cole still get veg from the farm where Keith's first organic spuds came from. 
To this day, their priorities remain the same. Now, selling 100% organic produce, Abel &amp; Cole believe that organic farming (a holistic system that encourages biodiversity) is the very best way to go. It protects our countryside and the critters that inhabit it, insists on the very best animal welfare, supports your local community and, frankly, tastes heaps better. Abel &amp; Cole think so anyway.

Abel & Cole Limited

Abhijit Banerjee, winner of the 2019 Nobel Prize in Economics, is the Ford Foundation International Professor of Economics at the Massachusetts Institute of Technology, and a co-founder and co-director of the Abdul Latif Jameel Poverty Action Lab (J-PAL). In 2011, he was named one of Foreign Policy magazine’s top 100 global thinkers. Banerjee served on the U.N. Secretary-General’s High-level Panel of Eminent Persons on the Post-2015 Development Agenda.

Abhijit V. Banerjee

Abhishek Mukherjee, 30, is a Delhi-based journalist. He holds a bachelor's degree in English literature from Delhi University, a post-graduate diploma in journalism from the Indian Institute of Mass Communication, New Delhi and an MBA from the Indian Institute of Management, Raipur. He also likes dogs.

Abhishek Mukherjee

Abi Elphinstone grew up in Scotland where she spent most of her childhood running wild across the moors, hiding in tree houses and building dens in the woods. After being coaxed out of her tree house, she studied English at Bristol University and then worked as an English teacher in Africa, Berkshire and London. She is the bestselling and multi-award shortlisted author of RUMBLESTAR (first in The Unmapped Chronicles), SKY SONG &amp; THE DREAMSNATCHER TRILOGY, published by S&amp;S. When she's not writing, Abi volunteers for Beanstalk, speaks in schools and travels the world looking for her next story.

Abi Elphinstone

Abi Falase is a Black British writer and director, reimagining fundamental societal concepts in inventive new worlds. Abi has written and directed a number of plays, including The Village and Rush with the Almedia Theatre, as well as Rift for Immediate Theatre and was shortlisted for the BBC Scriptworks ‘A Thousand Stories’ scriptwriting competition in 2021.

Abi Falase

Abi Titmuss

Abie Longstaff is the eldest of six children and grew up in Australia, Hong Kong and France. She knows all about squabbling, chaos and bossing younger sisters around. So she logically began her career as a barrister. She started writing when her children were born. Her favourite childhood books were Hating Alison Ashley, A Little Princess, Maura's Angel and The Black Stallion and she sneakily reads them again sometimes. Abie lives in Hove with her family.

Abie Longstaff

Abigail Ahern

Abigail is a Brighton-based writer, illustrator and creative producer. Original storytelling has always been at the heart of Abigail's career and she has spent a decade leading social media campaigns for some of the biggest TV &amp; entertainment clients in the world. Abigail also used to perform stand-up comedy and won several tiny trophies for her onstage humour; which involved life-size illustrations, ridiculous songs and rambling stories about her family.

Abigail Balfe

Abigail Docherty

Abigail Foster is a Chartered Accountant and founder of Elent Finance, a financial education company designed to demystify the world of finance and empower you to achieve financial wellbeing. 
 
Abigail has worked with leading financial institutions across the UK, including HMRC, the Bank of England and Downing Street, and global companies such as Google and Goldman Sachs. She hosts a weekly money segment on LBC radio and has also appeared as a finance expert on ITV, Channel 5 and Sky News.

Abigail Foster

Abigail Owen is the #1 New York Times and #1 USA Today bestselling author of 30+ books that range from upper YA (18+) epic romantasy to new adult modern mythic romantasy to super spicy adult paranormal romance. She loves magical worlds with plots that move hot and fast, feisty heroines with sass, heroes with heart, a dash of snark, and oodles of HEAs! Other titles include: wife, mother, Star Wars geek, ex-competitive skydiver, AuDHD, spreadsheet lover, Jeopardy! fanatic, organizational guru, true classic movie buff, linguaphile, wishful world traveler, and chocoholic. Abigail currently resides in Austin, Texas, with her own swoon-worthy hero, their (mostly) angelic teenagers, and an adorable fur baby.

Abigail Owen

Abigail Ulman was born and raised in Melbourne. She has a BA in Creative Arts from the University of Melbourne/VCA and was a recent Wallace Stegner Fellow in Fiction at Stanford University. This is her first book.

Abigail Ulman

Abilio Estévez

Abir Mukherjee is the bestselling author of the award-winning Wyndham &amp; Banerjee series of crime novels set in 1920s India and the British Book Awards Crime Thriller of the Year 2025 Hunted. His books have been translated into sixteen languages and won various awards including the CWA Dagger for best Historical Novel, the Prix du Polar Européen, and the Wilbur Smith Award for Adventure Writing. 
 
 
He also co-hosts the popular Red Hot Chilli Writers podcast which takes a wry look at the world of books, writing, and the creative arts, tackling everything from bestsellers to pop culture. Abir grew up in Scotland and now lives in Surrey with his wife and two sons. 
 
 
Website: abirmukherjee.com Twitter, Threads &amp; Instagram: @radiomukhers Facebook: AuthorAbir

Abir Mukherjee

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Roger Fisher

William Ury

__________________________ 
THE WORLD'S BESTSELLING GUIDE TO NEGOTIATION 
 
Getting to Yes has been in print for over thirty years. This timeless classic has helped millions of people secure win-win agreements both at work and in their private lives. Founded on principles such as: 
 
· Don't bargain over positions 
 
· Separate the people from the problem 
 
· Insist on objective criteria 
 
Getting to Yes simplifies the whole negotiation process, offering a highly effective framework that will ensure success.

Getting to Yes

Negotiating an agreement without giving in

Allan Leighton

We all make decisions every day. Most of them are pretty straightforward, but every so often there are some really tough calls. In business the choices that executives are sometimes faced with can make the difference between acclaimed success and ongoing prosperity, and failure and financial disaster. 
 
In Tough Calls, leading businessman Allan Leighton focuses on specific decisions he has made in the course of his career - at ASDA, Royal Mail and elsewhere - and describes the thought processes behind them. He also talks to many others in the know, from Sir Stuart Rose and Sir Terry Leahy to Adam Crozier at ITV and Stephen Hester at RBS. Taking into account facts that were known to them at the time, as well as other interrelated factors and potentially high-risk consequences, this line-up of top executives outline their approaches to breaking down often highly complex problems into achievable solutions. 
 
All Allan Leighton’s royalties from this book will be donated to Breast Cancer Care (Registered charity: England and Wales 1017658, Scotland SC038104)

Tough Calls

Making the right decisions in challenging times

Conor Woodman

Many of our favourite brands now openly espouse 'ethical' credentials, so how is it that they can import billions of pounds' worth of goods from the developing world every year while leaving the people who produce them barely scraping a living? Are they being cynically opportunistic? Or is it that global commerce will always be incompatible with the eradication of poverty? And, if so, are charity and fair trade initiatives the only way forward? 
 
In Unfair Trade Conor Woodman travels the world - from Nicaragua to the Congo and from Laos to Afghanistan - to establish the truth. In the course of his journeys he uncovers some truly shocking stories about the way big business operates, but he also sees a way forward that could reconcile the apparently irreconcilable.

Unfair Trade

The shocking truth behind ‘ethical’ business

Peter Sims

How did Pixar go from producing CAT scan images to winning Oscars? 
How did Steve Jobs turn Apple into a world-beating company? 
How does Amazon's culture encourage innovation? 
How can you find the creative solutions demanded by our ever-changing world? 
 
The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast. 
 
This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?

Little Bets

How breakthrough ideas emerge from small discoveries

Tom Bergin

In April 2010, the world watched in alarm as BP's Macondo well suffered a fatal explosion and a catastrophic leak. Over the next three months, amid tense scenes of corporate and political finger-pointing, millions of barrels of crude oil dispersed across the Gulf of Mexico in what became one of the worst oil spills in history. 
 
But there is more to BP's story than this. Tom Bergin, an oil broker turned Reuters reporter, watched the 'two-pipeline company' of the early 1980s grow into a dynamic oil giant and PR machine by the turn of the twenty-first century. His unique access to key figures before, during and after the spill - including former CEO Tony Hayward - has enabled him to piece together this compelling account of a corporation in crisis, and to examine how crucial decisions made during BP's remarkable turnaround paved the way for its darkest hour.

Spills and Spin

The Inside Story of BP

Jim Collins

Morten T. Hansen

THE NEW QUESTION 
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. 
 
THE NEW STUDY 
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments. 
 
THE NEW FINDINGS 
The study results were full of provocative surprises. Such as: 
* The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. 
* Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline. 
* Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed. 
* The great companies changed less in reaction to a radically changing world than the comparison companies. 
 
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

Great by Choice

Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

Scott Patterson

You're a genius. Nobody plays the financial markets better than you. What could possibly go wrong? 
 
Quants - quantitative analysts - were the maths masterminds let loose on Wall Street in the belief that their brilliant, impregnable computer programs would always beat the market. But as the catastrophic events of 2007 and 2008 showed, their seemingly failproof methods were little more than ticking timebombs. 
 
Inspired by the 'Godfather of Quants' - maths-professor-turned-gambler Ed Thorp, who began applying skills learned at the Vegas tables to the financial markets back in the 1950s - the quants achieved extraordinary success and massive wealth. This book charts their rise from obscurity to boom and then to bust, explaining why they were so confident - and how they got it so disastrously wrong.

The Quants

The maths geniuses who brought down Wall Street

Ray Anderson

In 1994, Ray Anderson felt a 'spear in the chest': he realised that his company, billion-dollar carpeting manufacturer Interface, Inc, was plundering the environment with its unsustainable business practices, and that it desperately needed to change direction. 
 
Under his leadership, Interface went on to set unprecedented targets for cutting waste, instigated revolutionary recycling initiatives, and encouraged employees at every level of the company to contribute ideas on how to save resources. As a result, the company's greenhouse gas emissions decreased by 82% and are on target to reach zero level by 2020. Not only that, these changes also brought down costs, improved quality, and increased profits. 
 
In Confessions of a Radical Industrialist, Ray Anderson shares the remarkable story of how Interface turned itself around, and proves that running your company sustainably isn't radical at all - it's just good business.

Confessions of a Radical Industrialist

How Interface proved that you can build a successful business without destroying the planet

Ram Charan

Larry Bossidy

Charles Burck

When Execution was first published in 2002, it changed the way we did our jobs. By analysing the discipline of getting things done, it helped thousands of business people to make the final leap to success. Now, Larry Bossidy and Ram Charan reframe their empowering message for a world in which the old rules have been shattered and radical change is becoming routine. For the foreseeable future: 
 
- Growth will be slower. But the company that executes well will have the confidence, speed and resources to move fast as new opportunities emerge. 
 
- Competition will be fiercer, with companies searching for any possible advantage in every area. 
 
- Governments will take on new roles in their national economies. And companies that execute well will be more attractive as partners and suppliers, and better prepared to adapt to new waves of regulation. 
 
- Risk management will become a top priority for every leader, and every company will be looking for the edge in detecting new internal and external threats. 
 
Forget formulating a 'vision', then leaving others to carry it out: Execution shows you how to link together people, strategy and operations - the three core elements of every organisation - and create a business based on dialogue, intellectual honesty and realism. With case histories from the real world, Execution provides the realistic and hard-nosed approach to business success that could only come from authors as accomplished and insightful as Bossidy and Charan.

Execution

The Discipline of Getting Things Done

Alex Brummer

Once Britain's pensions system was admired around the world. Now it is in tatters, and vast numbers of us face the grim choice of enduring a poverty-stricken future or working until we drop. What on earth went wrong? 
 
In The Great Pensions Robbery, award-winning journalist Alex Brummer ventures into the corridors of power to find out how politicians bent on penny-pinching, a bullied and ineffectual civil service, and highly placed but unscrupulous individuals all played their part in fatally undermining a 100-year-old system. And, as he convincingly argues, the story is very far from being over.

The Great Pensions Robbery

How the Politicians Betrayed Retirement

Bill Conaty

The Talent Masters itself stems from a unique marriage of talents. Bill Conaty, in the course of a 40-year career at General Electric, worked closely with CEOs Jack Welch and Jeff Immelt to build the company's internationally renowned talent machine. Ram Charan is the legendary advisor to companies around the world. Here they combine their unparalleled experience and insight to create a blueprint for talent development, and to show how critical it is to the continuing and future success of every business. 
 
The essential skill that lasts. Why talent management guarantees future results in a way that short-term financial success and market share cannot. 
 
Secrets of the masters. How world-class companies achieve their stellar performance decade after decade by finding and nurturing leadership talent. 
 
The importance of knowledge. Why knowing and understanding your talent and reviewing it systematically is the foundation for creating a steady, self-renewing stream of leaders for all levels of your organization - from first-line supervisors to the CEO. 
 
The Talent Masters tool kit. Specific guidelines that will help you assess and improve your company's talent mastery capabilities.

The Talent Masters

Why Smart Leaders Put People Before Numbers

Phil Town

Millions of people have done everything recommended by professional financial advisors only to see their retirement funds dwindle or even disappear entirely in the global financial crisis. Does anyone really still believe that methods such as 'buy and hold' investing will protect them from risk? 
 
In Payback Time, Phil Town - author of New York Times bestseller Rule #1 - demonstrates the investment tactics that will enable you to ensure a safe and profitable financial future for yourself. Calling on time-proven strategies used by the world's best investors, he shows how you can reverse your nest egg's downward direction by purchasing the stock of solid companies at windfall prices - prices that can only head in one direction: up! 
 
This simple method will help you to achieve 15% or better annual returns, with the least amount of risk. The time has never been better for making money in the stock market - if you know how.

Payback Time

Eight Steps to Outsmarting the System That Failed You and Getting Your Investments Back on Track

Deborah Meaden

Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made. 
 
As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.

Common Sense Rules

What you really need to know about business

Steve Johnston

Liam McGee

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 
 
50 Ways to Make Google Love Your Website will teach you how to: 
- Use Google to help you understand how people search for the sort of things you are offering 
- Create a website that your customers will quickly find in Google 
- Make your website irresistible to links from other sites 
- Help Google understand what your site is about 
- Think like Google and win more traffic

50 Ways to Make Google Love Your Website

Chris Anderson

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? 
 
In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Free

How today's smartest businesses profit by giving something for nothing

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? 
 
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. 
 
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Long Tail

How Endless Choice is Creating Unlimited Demand

Decline can be avoided. 
Decline can be detected. 
Decline can be reversed. 
 
Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? 
 
In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research project-more than four years in duration-uncovered five step-wise stages of decline: 
 
Stage 1: Hubris Born of Success 
Stage 2: Undisciplined Pursuit of More 
Stage 3: Denial of Risk and Peril 
Stage 4: Grasping for Salvation 
Stage 5: Capitulation to Irrelevance or Death 
 
By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. 
 
Great companies can stumble, badly, and recover. 
 
Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover-in some cases, coming back even stronger-even after having crashed into the depths of Stage 4. 
 
Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

How the Mighty Fall

And Why Some Companies Never Give In

Mark Sanborn

Whether you want to impress people at work or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn will show you how to make your performance bigger, better, bolder and worthy of an encore. 
 
Every day, at work and at home, we are called on to perform, but is it possible to make the important performances outstanding? Leadership expert Mark Sanborn says 'yes!' and in The Encore Effect he demonstrates how anyone can cultivate the traits shared by remarkable performers. The secret lies in five key concepts: 
 
Passion: invigorates and inspires performer and audience alike. 
Preparation: instils confidence. 
Practice: the best way to find out what works for you. 
Performance: grab your audience's attention and keep it. 
Polish: refine your performance and make it memorable. 
 
Whether your 'stage' is an office, sales floor, boardroom or your own home, Sanborn's inimitable combination of sage advice and rousing encouragement will help you shine when it counts.

The Encore Effect

Martin Lindstrom

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. 
 
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Buyology

How Everything We Believe About Why We Buy is Wrong

Jeff Howe

Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the newsstands, a Google search for the word 'Crowdsourcing' returned zero results. One month after the article appeared, the same search returned nearly 500,000 hits. 
 
These days anyone and everyone can write book reviews on Amazon, post videos on Youtube, come up with new uses for Google maps or design T-shirts for Threadless. What makes this phenomenon so remarkable is that it is starting to transform the way many companies operate and to change their relationship with their customers: iStockPhoto.com has revolutionised the world of digital photography; Cambrian House is having a profound impact on the way films get made; Second Life has created a vast, profitable business with only a few formal employees but thousands of dedicated contributors. Moreover this revolution is rapidly changing our culture, introducing a consumer democracy that has never existed before. 
 
Jeff Howe has now followed up his initial, ground-breaking article with months of research, and the result is a book that will define the next stage of the Internet revolution.

Crowdsourcing

How the Power of the Crowd is Driving the Future of Business

Mark C Scott

In these uncertain times, the credit crunch is affecting everyone.With job losses on the rise and redundancy a looming threat, Bulletproof is the ultimate how-to guide to protecting your job. 
 
Written by a leading industry professional with years of experience in the business field, Bulletproof provides step-by-step practical advice about how to give yourself a competitive edge so that you can dodge the redundancy bullet. 
 
Bulletproof shows you how you can change the rules of the game, develop your own tactical advantage and actively embrace a strategy for long term survival - taking back control of your employment prospects to ensure you keep and succeed at any job!

Bulletproof

How Not to Get Fired When the Credit Crunch Hits

Norm Brodsky

Bo Burlingham

Too many start-ups don't make the grade - what makes a successful business take off? 
 
Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

The Knack

How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

On 9 August 2007 France's largest bank announced that it had had to suspend trading in two huge investment funds it controlled. The same day three German banks revealed that they were close to collapse. A few days later came the first run on a British bank since the 1860s as vast queues of worried investors besieged Northern Rock. Within weeks, the Government were being forced to bail out this previously little-known bank to the tune of £30 billion, share prices in other mortgage lenders were plummeting, and alarming news about the state of several of the biggest US banks was crossing the Atlantic. What lay behind this series of crippling disasters? 
 
In The Crunch, award-winning journalist Alex Brummer painstakingly traces the course of the crisis from its origins in the US 'subprime' market to its explosion on to the international scene. It's a story of greed, mismanagement and dithering in which bankers seeking to make a quick buck, regulators engaged in turf wars and blame-avoidance, and governments paralysed by the sheer scale of the problem all conspired to bring the banking system almost to its knees. It's also a story of victims: the millions of people in the US who have already been thrown out of their houses, the entire population of the UK who have been co-opted to guarantee Northern Rock with £30 billion of public money, borrowers everywhere who are now finding credit more expensive and harder to get. And, as Alex Brummer convincingly argues, now that recession looms, this is only the beginning.

The Crunch

How Greed and Incompetence Sparked the Credit Crisis

Ha-Joon Chang

It's rare that a book appears with a fresh perspective on world affairs, but renowned economist Ha-Joon Chang has some startlingly original things to say about the future of globalization. In theory, he argues, the world's wealthiest countries and supra-national institutions like the IMF, World Bank and WTO want to see all nations developing into modern industrial societies. In practice, though, those at the top are 'kicking away the ladder' to wealth that they themselves climbed. 
 
Why? Self-interest certainly plays a part. But, more often, rich and powerful governments and institutions are actually being 'Bad Samaritans': their intentions are worthy but their simplistic free-market ideology and poor understanding of history leads them to inflict policy errors on others. Chang demonstrates this by contrasting the route to success of economically vibrant countries with the very different route now being dictated to the world's poorer nations. In the course of this, he shows just how muddled the thinking is in such key areas as trade and foreign investment. He shows that the case for privatisation and against state involvement is far from proven. And he explores the ways in which attitudes to national cultures and political ideologies are obscuring clear thinking and creating bad policy. Finally, he argues the case for new strategies for a more prosperous world that may appall the 'Bad Samaritans'.

Bad Samaritans

The Guilty Secrets of Rich Nations and the Threat to Global Prosperity

Gavin Kennedy

Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. 
 
In this fully revised and updated fourth edition of the worldwide success Everything is Negotiable, expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation. With chapters on such subjects as making your offer count, dealing with intimidation and getting it in writing, as well as self-assessment tests to help chart your progress, Everything is Negotiable is a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out top in any negotiation.

Everything is Negotiable

4th Edition

There have been many books on leadership, but here at last is one that actually draws on the wisdom of those in the know. Acting on his belief that you get the most done in the first twenty minutes of a meeting, Allan Leighton invited Britain's top businessmen and women to spend just twenty minutes talking about their views on leadership. And he has talked to an astonishing range of them - the established giants such as Philip Green and Rupert Murdoch; the new generation of leaders, such as Andy Hornby at HBOS and Justin King at Sainsbury; and entrepreneurial figures who include James Dyson and Gulam Noon at Noon Foods. He has gone further too - interviewing the nation's top financial journalists, whose views can help make a company soar or sink; the money men, whose support is critical for investment and acquisition; the politicians, who help create the climate in which businesses can thrive or falter. The result is a fascinating, 360 degree view of what it takes to be a business leader in today's cut-throat global economy - thought-provoking, often surprising, always insightful.

On Leadership

In this ground-breaking new book, Ram Charan, co-author of the bestselling Execution, redefines leadership by focusing on eight specific practical skills that, if mastered, are guaranteed to bring success. 
 
1. Positioning &shy;&shy;- &shy;&shy;&shy;formulating a clear central idea that chimes with your customers' desires and allows the business to be profitable. 
2. Detecting patterns - recognising key variables that may create barriers to growth. 
3. Managing the social system - influencing the workplace environment so that people can pull together and make the right decisions at the right time. 
4. Selecting (and deselecting) people - spotting talent, and making the change when the fit isn't right. 
5. Leading your management team - trusting, and inspiring, an effective team of managers. 
6. Setting goals - deciding what the business can achieve. 
7. Setting priorities - assessing the actions that need to be taken in order to meet your goals. 
8. Dealing with external parties - making sure that outside power groups beyond your control do not affect your business unduly.

Know-How

The 8 Skills that Separate People who Perform From Those Who Don't

Stuart R. Levine

How can I get more done? How can I stay focused? How can I condense my workday so I have time to spend with the people I love? 
 
The answer to all these questions, according to bestselling author and business guru Stuart Levine, is to cut to the chase, and in this book he's gathered together 100 concise, invaluable lessons to help you do just that. Cutting to the chase is about more than getting to the point; it's about staying focused, getting to grips with the job in hand and concentrating on what's important. Ultimately, it's about making the best use of your time and energy. 
 
Whether you want to know how to approach each task with clarity, focus and purpose, how to prioritize, or even how to make sure others don't waste your time, Cut to the Chase has a brilliant and simple rule you can follow. It is an indispendable guide to taking control of your time so that you can lead a happier, more balanced life.

Cut to the Chase

and 99 Other Rules to Liberate Yourself and Gain Back the Gift of Time

Daniel Shapiro

Whether you're negotiating with an angry boss or a difficult colleague - or, indeed, a stubborn teenager - you can learn to use your emotions to help you achieve the result you want. 
 
Building Agreement shows you how to control the five 'core concerns' that motivate people: 
 
-- Express appreciation for what others think, feel or do 
-- Build affiliation and turn an adversary into a colleague 
-- Respect autonomy in others and gain autonomy in return 
-- Acknowledge status and simultaneously establish your own worth 
-- Choose a fulfilling role during the process of negotiating 
 
Using the latest research of the Harvard Negotiation Project, the group that brought you the groundbreaking book Getting to Yes, this is a superbly practical guide to mastering essential negotiating skills. 
 
Originally published in hardback under the title Beyond Reason.

Building Agreement

Eric Beinhocker

Economics is changing radically. This paradigm shift, the biggest in the field for over a century, will have profound implications for business, government and society for decades to come. 
 
In this groundbreaking book, economic thinker and writer Eric Beinhocker surveys the cutting-edge ideas of the leading economists, physicists, biologists and cognitive scientists who are fundamentally reshaping economics, and brings their work alive for a broad audience. 
 
These researchers argue that the economy is a 'complex adaptive system', more akin to the brain, the internet or an ecosystem than to the static picture of economic systems portrayed by traditional theory. They claim it is the evolutionary process of differentiation, selection and amplification, acting on designs for technologies, social institutions and businesses that drives growth in the economy over time. If Adam Smith provided the inspiration for economics in the twentieth century, it is Charles Darwin who is providing it in the twenty-first. 
 
If we can understand how evolution creates wealth, then we can better answer the question 'How can we create more wealth for the benefit of individuals, businesses and society?' Beinhocker shows how 'Complexity Economics' turns conventional wisdom on its head in areas such as business strategy, the design of organisations, the workings of stock markets and public policy. 
 
As sweeping in scope as its title, The Origin of Wealth is a landmark book that shatters orthodox economic theory, and will rewire our thinking about how we came to be here - and where we are going.

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