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A A Gill

Andrew Swanston read law at Cambridge, but was inspired to write by his lifelong interest in early modern history. His Thomas Hill novels – The King’s Spy, The King’s Exile and The King’s Return – are set against the backdrops of the English Civil War, Cromwell’s Commonwealth and the early Restoration respectively. He is also the author of Waterloo: The Bravest Man and Beautiful Star and Other Stories. His first historical thriller set during the reign of Elizabeth I – Incendium (published in paperback as The Incendium Plot) – introduced readers to the academic, lawyer and intelligencer Dr Christopher Radcliff, whose adventures continue in Chaos. Andrew Swanston lives in Surrey.

A D Swanston

A E Langsford

A G Hopkins

A. J. BAIME is the New York Times best-selling author of The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War and Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans. Both books are in development for major motion pictures. Baime is a longtime regular contributor to the Wall Street Journal, and his articles have also appeared in the New York Times, Popular Science, and Men’s Journal. He lives in Granite Bay, California. Visit him at facebook.com/ajbaime and trumanbook.com.

A J Baime

A J Jacobs

A J P Taylor

Anthony James Pollard is a British medieval historian, specialising in the fifteenth century and in particular the Wars of the Roses. A leading authority in the field, he is profesor emeritus of Teesside University. His books include North-Eastern England during the Wars of the Roses, Richard III and the Princes in theTower, Imagining Robin Hood: the Late Medieval Stories in Historical Context and Warwick the kingmaker: Politics, Power and Fame.

A J Pollard

A J Rochester

A K Benjamin is a clinical neuropsychologist and the author of Let Me Not Be Mad: A Story of Unravelling Minds.

A K Benjamin

A. L. Berridge read English at Oxford, and taught for ten years before moving into television, where her production credits range from period drama and thrillers to long-running soaps. She has written two previous novels, Top Ten besteller Honour and the Sword and In the Name of the King. Into the Valley of Death is her third novel.

A L Berridge

Alison Gaylin's first job was as a reporter for a celebrity tabloid, which sparked a lifelong interest in writing about people committing despicable acts. More than a decade later, she wrote and published her Edgar-nominated first novel, HIDE YOUR EYES. 
 
She's since published nine more books, including the USA Today and international bestselling Brenna Spector suspense series, which has been nominated for the Edgar, Anthony and Thriller awards and won the Shamus award. 
 
She lives in upstate New York with her husband, daughter, cat and dog.

A L Gaylin

A Maxwell-Hyslop

A McArthur

A P Wavell

A.S. Webb is the Sunday Times bestselling author of Daughter of Chaos, the first instalment of The Dark Pantheon Trilogy. She is inspired by stories rooted in history and mythology, that push the boundaries of imagination and urge us to reflect on what it means to be human.

A S Webb

A. A. Dhand is the author of six previous novels, and has been shortlisted for the CWA Steel Dagger Award. His DI Harry Virdee novels are currently being adapted for TV by the BBC. He was raised in Bradford and spent his youth observing the city from behind the counter of a small convenience store. After qualifying as a pharmacist, he worked in London and travelled extensively before returning to Bradford to start his own business and begin writing. The history, diversity and darkness of the city have inspired all his novels. For more information about A. A. Dhand and his books, follow him on X @aadhand, and on Instagram @aa_dhand.

A. A. Dhand

A. A. Gill

A. A. Milne

A. Anatoli

A. B. Poranek grew up sharing her time between Ontario, Canada and rural Poland, and eventually completed a veterinary degree at the Warsaw University of Life Sciences. A lover of mythology and history, she enjoys exploring both in her writing. Her debut novel, Where the Dark Stands Still, an instant New York Times bestseller, is an ode to Poland's folktales, while A Treachery of Swans transports readers to a world inspired by 17th century France.

A. B. Poranek

A. Bradley

Professor A. C. Grayling is Principal of the New College of the Humanities at Northeastern University, London, and a Supernumerary Fellow of St Anne's College, Oxford. He has written and edited over thirty books on philosophy, history, science and current affairs. For several years he wrote columns for the Guardian newspaper and The Times and was the chairman of the 2014 Man Booker Prize.

A. C. Grayling

A.D. Miller is the author of Snowdrops, The Earl of Petticoat Lane and The Faithful Couple. Snowdrops was a bestseller and was shortlisted for many prizes including the Man Booker and the CWA Gold Dagger. It was translated into 25 languages. As Moscow Correspondent of The Economist A.D. Miller has travelled across the former Soviet Union and covered the Orange Revolution in Ukraine; he is now the magazine’s Culture Editor based in London. 
 
admillerbooks.com

A. D. Miller

A. E. Ellis

A. E. W. Mason

A. Humphreys

A. Igoni Barrett was born in Port Harcourt, Nigeria, in 1979 and lives in Lagos. He is a winner of the 2005 BBC World Service short story competition, the recipient of a Chinua Achebe Center Fellowship, a Norman Mailer Center Fellowship, and a Rockefeller Foundation Bellagio Center Residency. His short story collection, Love is Power, or Something Like That, was published in 2013. In 2014 he was named on the Africa39 list of sub-Saharan African writers under 40. Blackass is his first novel.

A. Igoni Barrett

The short life of A.J.A. Symons (1900-41) was described by his biographer as an intricate and largely harmless confidence trick. His many interests included the collection of musical boxes and rare books as well as the study and practice of forgery; they left him time to edit an anthology of Edwardian verse and compose studies of H.M. Stanley and other notable figures. He is remembered for The Quest for Corvo, one of the most remarkable biographies ever written, and for co-founding the Wine and Food Society.

A. J. A. Symons

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James Reed

When did you last have a life-changing conversation? The chances are, if you're applying for jobs and being invited to interview, that you're about to have one. There won't be any dry runs or dress rehearsals. You'll have one go and you'll need to give it your best shot. 
 
Why You? 101 Interview Questions You'll Never Fear Again offers you everything you need to make sure you're ready; with powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview that will help you succeed on the day. 
 
Now completely revised and updated with 10 new bonus questions on the 'The Future of Work' that have been chosen to help you understand the changing needs of the employer since this classic bestseller was first published. This book has helped many thousands of readers move on in their lives and careers and will help you do the same.

Why You?

101 Interview Questions You'll Never Fear Again

Daisy Dowling

Should you ever have to put your career on hold to have a family? How do you have difficult conversations with your partner about childcare? How do you deal with guilt if you have to leave your child to work? Or leave work to care for your child? 
 
Workparent is the definitive guide for all those struggling to juggle the overwhelming demands of working and parenting; whether you're a CEO or entrepreneur, gay or straight, partnered or single, biological or adoptive, full-time or self-employed.

Workparent

The Complete Guide to Succeeding on the Job, Staying True to Yourself, and Raising Happy Kids

Cal Newport

Constant communication has become part of the way we work as we check our emails every 5.4 minutes. But at what expense? 
 
Bestselling author Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. 
 
 
In this visionary book, he reveals how to reimagine and redesign work without the constant pings of email distracting us. Drawing on a fascinating array of case studies and offering practical solutions, Newport shows us how a world without email will liberate people to do their most profound, fulfilling and creative work - and much more of it too.

A World Without Email

Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert)

Simon Sinek

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? 
 
In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

The Infinite Game

From the bestselling author of Start With Why

Alison Grade

You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start? 
 
In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life. 
 
Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work - life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

The Freelance Bible

Everything You Need to Go Solo in Any Industry

Helen Tupper

Sarah Ellis

Career ladders and jobs for life are a thing of the past 
 
Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. 
 
And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? 
 
In The Squiggly Career, you'll learn how to: 
- Play to your super strengths 
- Discover your values 
- Overcome your confidence gremlins 
- Build better support networks 
- Explore your future possibilities 
 
Packed with insights about the changing shape of work, exercises to fuel your growth, and tips and inspiration from highly successful people, this book will help you be happier, and ultimately more successful in your career.

The Squiggly Career

The No.1 Sunday Times Business Bestseller - Ditch the Ladder, Discover Opportunity, Design Your Career

John Vincent

Julian Hitch

Winning Not Fighting draws on the philosophy of Wing Tsun, an ancient Chinese martial art, to offer a profound and practical guide to achieving success at work, life and business. 
 
By explaining what these teachings reveal about decision-making, professional relationships, personal targets and positivity, it challenges some of our deepest-held assumptions and forces us to unlearn many ideas that inform our current ideas on professional success. 
 
Why, for example, do we refer to business through a lens of conflict? Why does winning always require confrontation, competition and a loser? John Vincent and Julian Hitch challenge our ingrained assumptions about success and achievement to to guide us through a path of self-cultivation using the eight wisdoms of Wing Tsun. 
 
John Vincent, the co-founder of LEON, has applied these mantras to his healthy fast-food empire with enormous success. In Winning Not Fighting, he collaborates with Wing Tsun master, Sifu Julian Hitch to sculpt this timeless wisdom into a practical and accessible guide to achieving success for your business.

Winning Not Fighting

Why you need to rethink success and how you achieve it with the Ancient Art of Wing Tsun

James Rickards

In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. 
 
What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely. In turbulent times, the elites are prepared, but what should the average investor do? 
 
James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.

Aftermath

Seven Secrets of Wealth Preservation in the Coming Chaos

Raegan Moya-Jones

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her daughters to bed had just hit a revenue of $1 million. 
 
Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise bringing in revenue over $100 million. Now, Raegan's off on a new adventure, launching Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. 
 
John Burrough's quotation, 'Leap, and the net will appear' has always been Raegan's guiding principle in business. Her entrepreneurial journey - from babies to booze - will show the hopeful entrepreneur that she doesn't have to know it all, as long as she's willing to leap. If Raegan can do it, anyone can.

What It Takes

How I Built a $100 Million Business Against the Odds

Chip Conley

In our increasingly accelerated world that venerates the new, bright and shiny, many of us in mid-career sense that the ground is shifting beneath our feet, leaving us feeling invisible, undervalued and threatened by the 'digital natives' nipping at our heels. 
 
Chip Conley is not buying it, arguing that experience is on the brink of a comeback. 
 
At the age of fifty-two, after selling the boutique hotel company he founded and ran for twenty-four years, Conley joined Airbnb as Head of Global Hospitality and Strategy. Though rich with experience, the industry veteran lacked the digital fluency of his twenty-something colleagues. He quickly discovered that he'd been hired as a teacher and mentor, but was also in many ways a student and intern. What emerged is the secret to thriving as a midlife worker in today's world: learning to marry wisdom and experience with curiosity, a beginner's mind and a willingness to evolve. 
 
Igniting a bold, urgent conversation about age and ageism in the workplace, Conley liberates the term 'elder' from the stigma of 'elderly', and reveals the value of wisdom that can only be accrued through years on the planet. Wisdom at Work will teach you how to be indispensable in the second half of your working life.

Wisdom at Work

The Making of a Modern Elder

Cara Alwill Leyba

Following the success of Girl Code, a book encouraging women to support each other in the business community, master life coach Cara Alwill Leyba shows her many fans how to take the next step: to build confidence from the ground up. 
 
 In Like She Owns the Place, Leyba reveals three simple but provocative arguments: 
 
· Confidence doesn't come from 'winning' - it comes from ignoring the success narratives we absorb from magazines and movies 
· The impressions people make on others depend on their personalities, not their looks 
· The foundation of confidence comes from 'audacious auditing' - Leyba's term for identifying toxic people and habits and editing them from your life. 
 
Written in her accessible, inspirational style and full of revealing stories from every stage of Leyba's life, Like She Owns the Place will help readers rewire their minds to be more confident and encourage them to go after the life they've always wanted and deserve.

Like She Owns the Place

Unlock the Secret of Lasting Confidence

Mikael Krogerus

Roman Tschäppeler

The internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams. 
 
From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so. 
 
 Whether you're a CEO, just starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.

The Communication Book

44 Ideas for Better Conversations Every Day

Sophia Amoruso

Hot on the heels of the Netflix show based on #GIRLBOSS comes Sophia Amoruso's new workbook of tips, doodles and fill-in-the-blanks that will help women become their best Girlboss yet. A graphic and whimsical guide filled with exercises, illustrations and plenty of scribble room, The Girlboss Workbook is designed for both dreamers and doers. It invites you (hell, implores you) to get in there and mess it up. 
 
Revisit #GIRLBOSS's career wisdom and use it to draft your ideal cover letter, answer practice interview questions and reflect on, or even draw, your mistakes and accomplishments. 
 
#GIRLBOSS started as Sophia Amoruso's story, but The Girlboss Workbook is your story. Use this book as a diary, a mood board, a stress ball and a tool for organizing and launching your wildest dreams.

The Girlboss Workbook

An Interactive Journal for Winning at Life

David Mead

Peter Docker

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. 
 
Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. 
 
With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. 
 
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? 
 
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

Find Your Why

A Practical Guide for Discovering Purpose for You and Your Team

Daniel McGinn

What's the difference between succeeding and failing in life's big moments? 
 
In Psyched Up, Harvard Business Review Editor Daniel McGinn explains why mental preparation is the key to mastering any challenge. Examining the latest scientific research into the smartest ways to deal with a flood of adrenaline, increase focus, minimize negative thoughts, and optimize emotions, Psyched Up teaches you what do in the last few minutes before a major event. 
 
From focusing on improving your mood instead of over-rehearsing to employing motivating mantras rather than giving in to superstitious rituals, McGinn reveals essential tactics for remaining calm and collected when it matters most. 
 
Drawing on interviews with high-performing professionals such as retired General Stanley McChrystal, NASCAR champion driver Jimmie Johnson and legendary tennis coach Nick Bollettieri, McGinn illustrates how to develop a personal psyching up routine and reveals why introverts and extroverts might employ different methods.

Psyched Up

How the Science of Mental Preparation Can Help You Succeed

William C. Taylor

Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. 
 
In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. 
 
What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.

Simply Brilliant

How Great Organizations Do Ordinary Things In Extraordinary Ways

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views and his TED Talk on the global bestseller Start with Why is the third most watched of all time. 
 
Sinek's latest work, Together is Better, is a little book of inspiration for the modern world. 
 
Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose. 
 
'What are you going to do with your life? What are you doing with your life now?' 
 
'Do you have goals? A vision? A clear sense of why you do what you do?' 
 
Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain. 
 
Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust. 
 
We can try to build a successful career or a happy life alone, but why would we? 
 
Together is better. 
 
This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable. 
 
Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

Together is Better

A Little Book of Inspiration

Terri Sjodin

Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his 
home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. 
 
It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. 
 
Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help 
readers pursue their own vision. 
 
Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.

Scrappy

A Little Book about Choosing to Play Big

Natalie MacNeil

The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.

The Conquer Kit

A Creative Business Planner for Women Entrepreneurs

Matthew Dixon

Brent Adamson

Pat Spenner

Nick Toman

From the authors of the internationally-bestselling business classic The Challenger Sale 
 
'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive 
 
--------------------------------------------------------------- 
 
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. 
 
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. 
 
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. 
 
The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024

The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Carl Richards

'Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they've begged, "Just tell me what to do".' 
 
Creating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place. Knowing what's important to you, you will be able to make better decisions in any market conditions. 
 
In The One-Page Financial Plan, leading financial advisor and New York Times columnist Carl Richards helps you identify your values and goals. His simple steps show you how to prioritize what you really want in life and figure out how to get there.

The One-Page Financial Plan

A Simple Way To Be Smart About Your Money

Carson Tate

Your time is under attack. You just can't get enough done. You spend more time managing your productivity than doing actual work. Sound familiar? 
 
In Work Simply, renowned productivity expert Carson Tate offers a step-by-step guide to making work simple again. It's about using the style that works best for you. Most of us fit into one of four productivity styles: people-focused Arrangers; goal-oriented Prioritizers; Visualizers, who comprehend the big picture; and Planners, who live for the details. In this book, you'll learn how to identify your own style and the styles of those around you; how to maximize your effectiveness; and why a messy desk is right for some, but a disaster for others.

Work Simply

Embracing the Power of Your Personal Productivity Style

Dan Roam

We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. But if we are all capable of giving presentations, why do we find public speaking so hard? 
 
Show and Tell provides a simple five-step path to take us from jitters and complexity to confidence and clarity. As presenters, our goal is to educate, entertain, persuade, motivate, and ultimately change our audience. As a top-notch presenter and speaker, Dan Roam has put together a guide full of his tried-and-true visual techniques and the wisdom he has gained from doing award winning presentations like "healthcare reform on napkins". 
 
 Roam's lively visual style, hand-drawn pictures, and vivid text will help regular people overcome anxiety, carry out a vision, and perform a little magic.

Show and Tell

How Everybody Can Make Extraordinary Presentations

Nicholas Toman

Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? 
 
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. 
 
Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. 
 
The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in­sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. 
 
The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. 
 
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied what determines the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. 
 
The Challenger Sale argues that classic relationship building is a losing approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. 
 
Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. 
 
The things that make Challengers unique are teachable to the average sales rep. Once you understand how to identify Challengers, you can model their approach and embed it throughout your sales force. The authors explain how almost any average rep, equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.

The Challenger Sale

How To Take Control of the Customer Conversation

Seth Godin

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. 
 
Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow. 
 
Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it. 
 
This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

The Icarus Deception

How High Will You Fly?

The year is 1Q84. This is the real world, there is no doubt about that. But in this world, there are two moons in the sky. Discover the 1Q84 Trilogy by Haruki Murakami.

1Q84

365 Days of Art

A BBC Christmas

A Black Book Thriller

A Box Full of Murders

A Cal Leandros Novel

A Christmas Mystery

The intelligent and capable police commissioner Guido Brunetti confronts crime in and around his home town of Venice.

A Commissario Brunetti Mystery

A DC Smith / Kings Lake Investigation Series

A Daisy Story

Chronicling the lives of over three hundred characters, unrivalled for its scope and humour, this is a unique evocation of life in twentieth-century England.

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