Rich Diviney

The Attributes
  • The Attributes

  • 'So much of what I know about trust I learned from Rich Diviney'- Simon Sinek
    'Incredible... explains why some people thrive - even when things get hard' - Charles Duhigg
    'If you care about getting better, you need to buy this book' Daniel Coyle

    Learn the secret to being your best


    During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in specialized SEAL selection, whittling hundreds of extraordinary candidates down to a handful of elite performers. But Diviney was often surprised by who succeeded. Those with the right skills sometimes failed, while others he had initially dismissed became top performers. Why weren't the most skillful candidates the ones who would succeed best in some of the world's toughest military assignments?

    Through years of observation, Diviney cracked the code: beneath obvious skills are a successful recruit's core attributes, the innate traits for a person's performance as an individual and in a team. This book defines these key attributes - including cunning, adaptability, even narcissism - so you can identify and understand your own and those of people around you, helping you perform optimally in all areas of your life.

Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders. Rich also works with Simon Sinek's organization, Start With WHY.

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