Martin Amor

Alex Pellew

A wonderfully inspirational book that will help unleash your ideas on the world

Michael Acton Smith, creator of Moshi Monsters

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.

David Hieatt, founder of Howies, Hiut Demin and the Do Lectures

It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence

This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you

How to Find It, Build It, and Change Your Life

We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives and more of us every year are trying to make that dream a reality.<br/>
<br/>
<i>The Idea in You</i> is a bulletproof system from two world experts in innovation for finding the right idea for you and shaping it into a success. This system has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.

The Idea in You

About us

About Us (Header 4)

Kate-Atkinson

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

prhuk-authors

Penguin Shop: 3 Clothbound Classics for £33

Martin Amor

Praise for The Idea in You

A wonderfully inspirational book that will help unleash your ideas on the world

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

A wonderfully inspirational book that will help unleash your ideas on the world

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

A wonderfully inspirational book that will help unleash your ideas on the world

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter