Described as an "inspiration" by Jamie Oliver, internationally renowned award winning Consultant Cardiologist Dr Aseem Malhotra has become one of the most influential and well-known health campaigners in the UK. He writes regularly in academic medical journals and print newspapers such as the Guardian, Telegraph and Daily Mail and is regularly seen on broadcast media in his campaign against sugar and highlighting the harms of too much medicine. Dr Malhotra has been named alongside anti-obesity activists such as Michael Bloomberg and Michelle Obama and a few months ago he was featured in the New York Times on his co-production documentary film The Big Fat Fix which in July premiered in British parliament and was also subsequently screened in the European Parliament. He is also Cardiologist advisor to the UK's National Obesity Forum. The Pioppi Diet is his first book.