4th Edition

Everything is Negotiable

The fourth edition of this indispensible guide to negotiation shows you how to make sure you always get the best result.

Gavin Kennedy is the Founder and Chairman of Negotiate, Emeritus Professor at Heriot-Watt University, and the author of several books on negotiation, many of which are translated into eleven languages. He has consulted for public and private sector clients in the UK, Europe, North America, Southern Africa, Asia and Australia since 1972. Currently he is semi-retired, and has four personal global clients of long standing, two in the USA, two in the UK, and various shorter assignments around the world. His Negotiation module, part of the distance learning MBA at Heriot-Watt University's Business School, has been taken by up to a thousand business managers in over 60 countries per year. Negotiate's affiliate consultancies operate in UK, Denmark, Norway, Poland, Romania, Spain, Portugal, South Africa, and the USA.

Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. 
 
In this fully revised and updated fourth edition of the worldwide success Everything is Negotiable, expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation. With chapters on such subjects as making your offer count, dealing with intimidation and getting it in writing, as well as self-assessment tests to help chart your progress, Everything is Negotiable is a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out top in any negotiation.

Gavin Kennedy

The ability to negotiate effectively is a vital skill for business and for everyday life. Whether you want to negotiate a business deal, a pay rise – or the price of a new house or car, Perfect Negotiation shows you how to get a better deal every time – and avoid costly mistakes. Perfect Negotiation tells you everything you need to know about the art of negotiation, from what it is, to how to perfect the technique for yourself. Soon you will be able to bargain yourself to success. 
 
The Perfect series is a range of practical guides that give clear and straightforward advice on everything from getting your first job to choosing your baby's name. Written by experienced authors offering tried-and-tested tips, each book contains all you need to get it right first time.

Gavin Kennedy

Books by Gavin Kennedy

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