Did You Spot The Gorilla?

An exciting and unusual popular business/self-help book that reveals a new way of creating opportunities at work and in personal life.

Professor Richard Wiseman has a first-class honours degree in Psychology from University College London, a doctorate from Edinburgh University, and was awarded the prestigious Perrott-Warrick Scholarship from Trinity College Cambridge.  He now heads a research unit based within the Psychology Department at the University of Herefordshire. Professor Wiseman's work is frequently featured in the national press, and he has appeared many times on Horizon, Equinox and World in Action, and co-presented  BBC1's Out of this World with Carol Vorderman.  He has also made regular appearances on BBC1's Tomorrow's World, on which he has carried out several large-scale experiments involving thousands of people.

In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball.  After just a few seconds, a man dressed as a gorilla slowly walked into frame, beat his chest at the camera, and sauntered off.  Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that cause people to miss the gorilla also make them miss unexpected but vitally important opportunities in their professional and personal lives.  This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life - and what to do when you see one.

The Scientific Study of the Lucky Mind

The Luck Factor

A revolutionary study of luck, and its power to transform our lives

Wiseman knows the secret of a lucky life.

Professor Richard Wiseman began his working life as a professional magician before obtaining a first class honours degree in Psychology from University College London and a doctorate from the University of Edinburgh.  He now heads a research unit based within the Psychology Department at the University of Hertfordshire. He has featured on hundreds of television science/factual programmes, including Horizon, Equinox, and World in Action.  Wiseman has also made regular appearances on BBC1's Tomorrow's World, co-presented BBC1's Carol Vorderman's Out of This World series and was the resident psychologist on the BBC2 series Angus Deayton's Lying Game.

IS LUCK REAL? 
 
Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives? 
 
Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck: in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky. 
 
Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.

Richard Wiseman

Wiseman knows the secret of a lukcy life.

This little book is a distillation of Richard Wiseman's research into how to lead a luckier life.  Featuring much new material - including original 'charm' designs that will help you to stay lucky - as well as an overview of the four principles that make up The Luck Factor, this is a fun and accessible insight into the scientific principles of good fortune.  Small enough to fit in your pocket, its contents are powerful enough to change your life!

Richard Wiseman

Praise for The Little Book Of Luck

Wiseman knows the secret of a lukcy life.

Books by Richard Wiseman

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