Ori Brafman
Praise for Sway
A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed"
Wall Street Journal
A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.
Tom Rath, co-author of the New York Times Number 1 bestseller 'How Full Is Your Bucket?'
A worthy companion to Malcolm Gladwell at his best. One of those rare books that explains the obvious in ways that are not obvious at all
Kirkus Reviews
A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed"
Wall Street Journal
A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.
Tom Rath, co-author of the New York Times Number 1 bestseller 'How Full Is Your Bucket?'
A worthy companion to Malcolm Gladwell at his best. One of those rare books that explains the obvious in ways that are not obvious at all
Kirkus Reviews
A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed"
Wall Street Journal
A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.
Tom Rath, co-author of the New York Times Number 1 bestseller 'How Full Is Your Bucket?'
A worthy companion to Malcolm Gladwell at his best. One of those rare books that explains the obvious in ways that are not obvious at all
Kirkus Reviews