The Power of Nice

A guide to conquering the business world with kindness

This little book will show you why women should run most corporations in America and maybe the entire country. Reading Nice will improve just about everything in your life and that's a promise

For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorise it. Use it. You'll be glad you did.

Though a lively read, this is not a cutesy little bob-bon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual.

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. 
The Power of Nice shows that 'nice' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today's interconnected word, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. 
But being nice doesn't mean being a push-over. In fact, nice may be the toughest four-letter word you'll ever encounter. 
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies to allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

Linda Kaplan

Robin Koval

Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This little book can make a huge difference in your life

Once you've read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life's mountains become manageable molehills

Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That's what this book is all about

The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. 
 
Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters? 
 
In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine. 
 
Written in the same entertaining, story-driven style that made The Power of Nice the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons. 
 
Get SMALL and get going!

Robin Koval

Praise for The Power of Small

Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This litt ...

Once you've read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life's mountains become manageable mol ...

Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for ...

Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This litt ...

Once you've read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life's mountains become manageable mol ...

Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for ...

Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This litt ...

Once you've read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life's mountains become manageable mol ...

Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for ...

Books by Robin Koval

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