Simon Rogers

This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity.

Tim Harford, author of How to Make the World Add Up

A surprisingly hopeful picture of humankind

Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you. 
 
Every June, for instance, the UK sees a spike in searches for ‘how to help a bee’. Reassuringly, people consistently want to know, ‘How often can you donate plasma?’ And despite superficial differences (such as the deeply divided world map of cat people vs dog people), humanity has a lot more in common than we often acknowledge: after all, everywhere around the world, it’s 2am when parents want to know how to get their baby to sleep. 
 
Brimming with insights that vary from the playful to the profound, What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.

What We Ask Google

About us

About Us (Header 4)

Kate-Atkinson

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

Discover the Penguin books that shaped us

Simon Rogers

Praise for What We Ask Google

This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity.

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter