Robert Cialdini

Praise for Pre-Suasion

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in busi ...

Forbes

A fascinating, fluent and original book from one of the giants of behavioural science.

Tim Harford, author of The Undercover Economist Strikes Back

It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us.

David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in busi ...

Forbes

A fascinating, fluent and original book from one of the giants of behavioural science.

Tim Harford, author of The Undercover Economist Strikes Back

It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us.

David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in busi ...

Forbes

A fascinating, fluent and original book from one of the giants of behavioural science.

Tim Harford, author of The Undercover Economist Strikes Back

It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us.

David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit