Chip Heath

Karla Starr

A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes maths accessible.... Astute advice for businesspeople and educators.

This cure for statistical illiteracy couldn&rsquo;t come at a better time or from a better team - a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the maths that really matters.

Adam Grant, bestselling author of Think Again

The art and science of communicating numbers

Until very recently, most languages had no words for numbers greater than five &ndash; anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren&rsquo;t built to understand them. 
 
What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.) What&rsquo;s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.) How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is&hellip;thirty-two years.) 
 
Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

Making Numbers Count

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Praise for Making Numbers Count

Concise, breezy and pragmatic.

Concise, breezy and pragmatic.

A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusi ...

Concise, breezy and pragmatic.

Concise, breezy and pragmatic.

A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusi ...

Concise, breezy and pragmatic.

Concise, breezy and pragmatic.

A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusi ...

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