Amy Smilovic

"No one has done a second act like entrepreneur Amy Smilovic."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"More than Smilovic’s solutions-based fashion guidance and stellar Tibi offerings, I am heartened by what she has created. It gives women freedom — to explore who they are, to wear what makes them feel good, to branch out when the time feels right."

A Creative and Pragmatic Approach to Taking Risks

Amy Smilovic's fashion brand, Tibi, was a thriving multimillion global business when her gut told her something was off. All was good - on paper. But Smilovic realised that she was achieving the industry’s idea of success, not her own. She had a choice to make - would she continue to cater to data-driven algorithms? Or could she trust herself enough to do the work she believed in, even if it meant reinventing her brand? 
 
Smilovic went with her gut. One step at a time, she made moves that looked wildly reckless to others but aligned with her core principles. She was creative. Pragmatic. And the bet paid off: her style - and, more importantly, mindset - resonated with thousands. Today Tibi is flourishing as the oldest independently owned luxury fashion brand in the US, and Smilovic has launched a movement of self-identified Creative Pragmatists.In Almost Reckless, Smilovic invites you to get comfortable with what she calls “the good ick” and embrace smart risks in pursuit of your own vision. Sharing her business story and drawing on her years of helping others identify their personal style, she teaches you to hone your gut - and your trust in it - through rigorous definition of your core principles. With humour and practicality, she coaches you in how to determine which success metrics are right for you and how to ignore the algorithm that tells you to do the opposite of what you know is best. For you.

Amy Smilovic

Praise for Almost Reckless

"No one has done a second act like entrepreneur Amy Smilovic."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"No one has done a second act like entrepreneur Amy Smilovic."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"No one has done a second act like entrepreneur Amy Smilovic."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

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