Amy Smilovic

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"No one has done a second act like entrepreneur Amy Smilovic."

"More than Smilovic’s solutions-based fashion guidance and stellar Tibi offerings, I am heartened by what she has created. It gives women 
freedom — to explore who they are, to wear what makes them feel good, to branch out when the time feels right."

A Creative and Pragmatic Approach to Taking Risks

'No one has done a second act like entrepreneur Amy Smilovic,' Forbes 
 
Amy Smilovic's fashion brand, Tibi, was a thriving multimillion global business when she realized she no longer liked the clothes they were producing. She had a choice to make - would she continue to cater to the data-driven algorithms of department store buyers looking for 'average'? Or would she bet on her own creative point-of-view and completely reinvent her brand? 
 
Smilovic went with her gut. She ignored the consultants, stopped selling to the biggest retailers in fashion, cut her staff in half, and began producing small runs of extraordinary clothing. It took time, but the bet paid off: her 'creative pragmatist' style - and, more importantly, mindset - resonated with thousands. Today Tibi is flourishing as the oldest independently owned luxury fashion brand in the US, and Smilovic has created a movement of self-identified creative pragmatists. 
 
In Almost Reckless, Smilovic invites us to get comfortable taking smart risks in pursuit of our visions. Trusting in personal values over decisions made by AI, people over pie charts, and business sustainability over the pursuit of non-stop growth. 
 
Sharing her business story, and her years of experience, she teaches you to hone your gut - and your trust in it - through rigorous definition of your core principles. With humour and practicality, she coaches you in how to determine which success metrics are right for you and which rules and expectations don’t apply. 
 
Almost Reckless guides you in how to move confidently into decisions that seem outrageous to those who can’t yet see what you see.

Amy Smilovic

Praise for Almost Reckless

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"No one has done a second act like entrepreneur Amy Smilovic."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"No one has done a second act like entrepreneur Amy Smilovic."

"[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable."

"It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader."

"No one has done a second act like entrepreneur Amy Smilovic."

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter