What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion

Thank You for Arguing

THE NEW YORK TIMES BESTSELLER 
 
Your ultimate guide to the art of winning arguments 
 
Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: 
 
>How to shine at work, avoid speeding tickets, and outwit argumentative partners 
>Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk 
>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground 
>Defuse an angry accuser and benefit from your own mistakes 
>The art of rhetoric, from eloquence and friendship to wit and irrefutable logic 
 
Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

A Human's Guide to the Art of Persuasion

How to Argue with a Cat

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. 
 
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). 
 
You'll learn to: 
 
Perfect your timing - learn exactly when to pounce 
Get your body language, tone and gesture just right 
Think about what your opponent wants - always offer a comfy lap 
Lure them in by making them think they have the power 
 
The result? A happy, hopefully scratch-free, resolution. 
 
'Jay Heinrichs knows a thing or two about arguing' The Times 
 
'A master rhetorician and persuasion guru' Salon 
 
'You got a bunch of logical engineers to inject pathos 
into their arguments ... it works!' NASA engineer

Praise for Thank You For Arguing 'An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued'

If you want to win people over, this book will help you succeed

Colourful, instructive, illuminating... a romp through the rules of rhetoric

Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you

Jay Heinrichs knows a thing or two about arguing.

Packed with humour, tips and anecdotes to help you get what you want

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic. 
 
This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution. 
 
Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

Jay Heinrichs

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and innovative application of an ancient Greek art

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but this time I was called to a more difficult challenge: how to persuade myself to live my best life. And Heinrichs, a teacher for the ages, gave me the tools. Astounding

bestselling author of The Dog Stars and Burn

Jay Heinrichs is a witty guide to the lost art of self-persuasion, using the power of words to become our best selves. This book is a treasure

I’ve never read a smart book that was this funny or a funny book that was this smart

author of They Used to Call Me Snow White . . . But I Drifted

Jay Heinrichs turns the self-help genre upside down with Aristotle’s Guide to Self-Persuasion. From coping with shame to navigating through change, love, and ego, this thought-provoking book probes into every aspect of our modern lives and is relatable to every one of us, on every page

Through clear explication of the rhetorical tools that are available to us, coupled with engaging anecdotes involving a diverse set of characters from Cicero to Taylor Swift and ‘the Dude,’ Heinrichs inspires readers to discover how they can use the power of words to transform both themselves and their world

internationally known preacher and author of Love Is the Way, The Power of Love, and Songs My Grandma Sang

How Ancient Rhetoric Can Help You Change Your Life

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience: yourself. 
 
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals? 
 
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Jay Heinrichs

Praise for Aristotle's Guide to Self-Persuasion

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and inno ...

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but thi ...

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and inno ...

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but thi ...

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and inno ...

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but thi ...

Books by Jay Heinrichs

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