A Human's Guide to the Art of Persuasion

How to Argue with a Cat

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. 
 
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). 
 
You'll learn to: 
 
Perfect your timing - learn exactly when to pounce 
Get your body language, tone and gesture just right 
Think about what your opponent wants - always offer a comfy lap 
Lure them in by making them think they have the power 
 
The result? A happy, hopefully scratch-free, resolution. 
 
'Jay Heinrichs knows a thing or two about arguing' The Times 
 
'A master rhetorician and persuasion guru' Salon 
 
'You got a bunch of logical engineers to inject pathos 
into their arguments ... it works!' NASA engineer

Praise for Thank You For Arguing 'An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued'

If you want to win people over, this book will help you succeed

Colourful, instructive, illuminating... a romp through the rules of rhetoric

Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you

Jay Heinrichs knows a thing or two about arguing.

Packed with humour, tips and anecdotes to help you get what you want

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic. 
 
This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution. 
 
Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

How Ancient Rhetoric Can Help You Change Your Life

Aristotle's Guide to Self-Persuasion

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing 
 Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. 
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals? 
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Praise for Jay Heinrichs: 
 
Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you

Jay Heinrichs knows a thing or two about arguing

Jay Heinrichs is one of the world’s leading students of Aristotelian rhetoric

Jay Heinrichs

Books by Jay Heinrichs

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