Mark J. Penn

Bursting with essential information &hellip; produces a picture of the world that confounds preconceptions

So original &hellip; the range of examples is giddying

Surprising Tales of the way We Live Today

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? <br/>
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Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number &ndash; but so are Extreme Commuters; where teenagers are becoming millionaire businessmen &ndash; even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men &ndash; whilst also bagging all the video games. <I>Microtrends</I> is the story of the small groups that are causing big changes in our lives today. It&rsquo;s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems&hellip;

Microtrends

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Mark J. Penn

Praise for Microtrends

Bursting with essential information … produces a picture of the world that confounds preconceptions

Delivers jolt after jolt

Fascinating … fun

Bursting with essential information … produces a picture of the world that confounds preconceptions

Delivers jolt after jolt

Fascinating … fun

Bursting with essential information … produces a picture of the world that confounds preconceptions

Delivers jolt after jolt

Fascinating … fun

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