Sendhil Mullainathan

Stars in their respective disciplines, and the combination is greater than the sum of its parts. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field

Daniel Kahneman, author of 'Thinking, Fast and Slow'

Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live

Steven D. Levitt, coauthor of 'Freakonomics'

Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable ...

Richard Thaler, co-author of 'Nudge'

Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live

Steven D. Levitt, coauthor of 'Freakonomics'

Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable ...

Richard Thaler, co-author of 'Nudge'

Stars in their respective disciplines, and the combination is greater than the sum of its parts. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field

Daniel Kahneman, author of 'Thinking, Fast and Slow'

Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live

Steven D. Levitt, coauthor of 'Freakonomics'

Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable ...

Richard Thaler, co-author of 'Nudge'