Luke Johnson

Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject.

John McLaren, Management Today

A rare achievement: a business book that is both well-written and useful

Economist

Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good.

Richard Reed, co-founder of Innocent, Financial Times

A rare achievement: a business book that is both well-written and useful

Economist

Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good.

Richard Reed, co-founder of Innocent, Financial Times

Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject.

John McLaren, Management Today

A rare achievement: a business book that is both well-written and useful

Economist

Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good.

Richard Reed, co-founder of Innocent, Financial Times