Skip to Content

Search

Discover
Penguin Classics

Search

The Penguin Podcast is back! Listen now

Penguin Shop: 3 Clothbound Classics for £33

Home
Authors
H Igor Ansoff

H Igor Ansoff

About us

Our storyOpens in a new tab
Publishing housesOpens in a new tab
Social impactOpens in a new tab
Contact usOpens in a new tab
Help and FAQsOpens in a new tab

Work with us

CareersWE'RE HIRINGOpens in a new tab
Getting publishedOpens in a new tab
PartnershipsOpens in a new tab
Penguin VenturesOpens in a new tab
Rights and permissionsOpens in a new tab
Sales and distributionOpens in a new tab

Stay connected

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter

For the latest books, recommendations, author interviews and more

By signing up, I confirm that I'm over 16. To find out what personal data we collect and how we use it, please visit our Privacy Policy

Penguin Books Limited
A Penguin Random House Company.

© 1995 – 2025 Penguin Books Ltd. Registered number: 861590 England. Registered office: One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, UK.

Privacy policyOpens in a new tab
Cookies policyOpens in a new tab
Modern slavery statementOpens in a new tab
AccessibilityOpens in a new tab
Product recallsOpens in a new tab
Terms & conditionsOpens in a new tab
Pay gap reportsOpens in a new tab
Industry commitment to professional behaviourOpens in a new tab