Power Tips for Power Users

The Art of Social Media

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. 
 
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. 
 
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. 
 
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. 
 
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." 
 
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Whether you're promoting a business, a product, or yourself, the art of social media is crucial. In this definitive guide, Guy Kawasaki, former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking and tumbling, teams up with Canva colleague Peg Fitzpatrick to reveal over 100 practical tips, tricks and insights that have driven their success. 
 
They present a ground-up strategy to guide you through building your foundation, amassing your digital assets, going to market, optimizing your profile, and effectively integrating social media and blogging. For beginners overwhelmed by choice to seasoned professionals, The Art of Social Media is full of tactics that have been proven to work. Or as Guy puts it, "Great Stuff, No Fluff."

How to Charm, Influence and Persuade

Enchantment

'Read this book to create a company as enchanting as Apple' Steve Wozniak 
 
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson 
 
How to Win Friends and Influence People for the digital age 
 
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. 
 
In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. 
 
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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential.

Sir Richard Branson, Founder of the Virgin Group

Read this book to create a company as enchanting as Apple.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.

Enchantment 
 
n: 1) To charm, delight, enrapture 
 
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? 
 
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. 
 
The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Guy Kawasaki

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read The Art of the Start

This is a must-read book for every entrepreneur

Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens  that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social 
media, crowdfunding and cloud computing. 
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

Guy Kawasaki

Praise for The Art of the Start 2.0

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Books by Guy Kawasaki

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