Will Dean

Praise for It Takes a Tribe

At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others

SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last

Gripping - reveals what it takes to stand by your values

ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B'

Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business

RICHARD REED, co-founder of Innocent Drinks

At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others

SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last

Gripping - reveals what it takes to stand by your values

ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B'

Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business

RICHARD REED, co-founder of Innocent Drinks

At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others

SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last

Gripping - reveals what it takes to stand by your values

ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B'

Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business

RICHARD REED, co-founder of Innocent Drinks