The Genius Behind Apple’s Greatest Products

Jony Ive

An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch 
 
With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was. 
 
Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. 
 
Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. 
 
Little has been known about this shy, softly-spoken designer. Until now. Jony Ive: The Genius Behind Apple's Greatest Products tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. 
 
'Sheds new light on technology's most-watched design team' Observer 
 
'A real pleasure' GQ 
 
 
Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Sheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple

Kahney does an excellent job. A real pleasure

A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. 
 
Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. 
 
Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

Leander Kahney

A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook

The Genius Who Took Apple to the Next Level

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success. 
 
But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. 
 
Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

Tim Cook

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A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook

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