'A blisteringly good, urgent, essential read' ZADIE SMITH
Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life and the world for the better.
Social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. In recent months it has become horribly clear that social media is not bringing us together – it is tearing us apart. In Ten Arguments For Deleting Your Social Media Accounts Right Now Jaron Lanier draws on his insider's expertise to explain precisely how social media works – by deploying constant surveillance and subconscious manipulation of its users – and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering ten simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm.
So, if you want a happier life, a more just and peaceful world, or merely the chance to think for yourself without being monitored and influenced by the richest corporations in history, then the best thing you can do, for now, is delete your social media accounts – right now. You will almost certainly become a calmer and possibly a nicer person in the process.
Jaron Lanier, ‘the father of Virtual Reality … a high-tech genius’ (Sunday Times), tells the extraordinary story of how in just over three decades Virtual Reality went from being a dream to a reality – and how its power to turn dreams into realities will transform us and our world.
Virtual Reality has long been one of the dominant clichés of science fiction. Now Virtual Reality is a reality: those big headsets that make people look ridiculous, even while radiating startled delight; the place where war veterans overcome PTSD, surgeries are trialled, aircraft and cities are designed. But VR is far more interesting than any single technology, however spectacular. It is, in fact, the most effective device ever invented for researching what a human being actually is – and how we think and feel.
More than thirty years ago, legendary computer scientist, visionary and artist Jaron Lanier pioneered its invention. Here, in what is likely to be one of the most unusual books you ever read, he blends scientific investigation, philosophical thought experiment and his memoir of a life lived at the centre of digital innovation to explain what VR really is: the science of comprehensive illusion; the extension of the intimate magic of earliest childhood into adulthood; a hint of what life would be like without any limits.
As Lanier shows, we are standing on the threshold of an entirely new realm of human creativity, expression, communication and experience. While we can use VR to test our relationship with reality, it will test us in return, for how we choose to use it will reveal who we truly are.
Welcome to a mind-expanding, life-enhancing, world-changing adventure.
Jaron Lanier is a philosopher and computer scientist who has spent his career pushing the transformative power of modern technology to its limits. From coining the term 'Virtual Reality' and creating the world's first immersive avatars to developing cutting-edge medical imaging and surgical techniques, Lanier is one of the premier designers and engineers at work today. He is also one of the most celebrated technology writers in the world, whose previous book Who Owns the Future? was named the most important book of 2013 by Joe Nocera in The New York Times and whose first book You Are Not a Gadget was named one of the ten best books of 2010 by Michiko Kakutani in The New York Times. He was named one of the 100 most influential people in the world by Time, one of the 100 top public intellectuals by Foreign Policy, and one of the top 50 World Thinkers by Prospect. He is currently Interdisciplinary Scientist at Microsoft Research and a highly accomplished musician with one of the largest and most varied collections of rare instruments in the world, all of which he plays.