Reviews

  • An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson.

    Forbes
  • A fascinating, fluent and original book from one of the giants of behavioural science.

    Tim Harford, author of The Undercover Economist Strikes Back
  • It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us.

    David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit
  • Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing

    Management Today
  • The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years.

    Amy Cuddy, author of Presence

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