No Logo

No Logo

Summary

Penguin presents No Logo by Naomi Klein, read by Nicola Barber


No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.


As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.


in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

Reviews

  • A rare thing in political writing: both rousing and profoundly sensible
    Laurie Penny, New Statesman

About the author

Naomi Klein

Naomi Klein is the award-winning author of international bestsellers including This Changes Everything, The Shock Doctrine, No Logo, No Is Not Enough, and On Fire, which have been published in more than thirty-five languages. She is an associate professor in the department of geography at the University of British Columbia, the founding co-director of UBC's Centre of Climate Justice, and an honorary professor of Media and Climate at Rutgers University. Her writing has appeared in leading publications around the world, and she has just launched a regular column for The Guardian.
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