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  • Stars in their respective disciplines, and the combination is greater than the sum of its parts. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field

    Daniel Kahneman, author of 'Thinking, Fast and Slow'
  • Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live

    Steven D. Levitt, coauthor of 'Freakonomics'
  • Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable book that is full of intriguing insights. What does a single mom trying to make partner at a major law firm have in common with a peasant who spends half her income on interest payments? The answer is scarcity. Read this book to learn the surprising ways in which scarcity affects us all

    Richard Thaler, co-author of 'Nudge'
  • An ultimately humane and very welcome book

    Oliver Burkeman, Guardian
  • The book's unified theory of the scarcity mentality is novel in its scope and ambition

    The Economist
  • A succinct, digestible and often delightfully witty introduction to an important new branch of economics

    Felix Martin, New Statesman
  • A pacey dissection of a potentially life-changing subject

    Time Out

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