Martin Amor

Alex Pellew

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The Idea in You

Penguin Shop: 3 Clothbound Classics for £33

A wonderfully inspirational book that will help unleash your ideas on the world

Michael Acton Smith, creator of Moshi Monsters

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.

David Hieatt, founder of Howies, Hiut Demin and the Do Lectures

It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence

This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you

How to Find It, Build It, and Change Your Life

We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives and more of us every year are trying to make that dream a reality. 
 
The Idea in You is a bulletproof system from two world experts in innovation for finding the right idea for you and shaping it into a success. This system has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.

Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew 
 
Do you have an idea in you? A hobby, a project, a product ... something that could change your life? 
 
The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms. 
 
With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture. 
 
Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life. 
 
What are you waiting for? 
 
'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters 
 
'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks 
 
'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur. 
 
Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.

The Idea in You

How to Find It, Build It, and Change Your Life

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A wonderfully inspirational book that will help unleash your ideas on the world

Full of great practical advice for the budding creator

Every great business starts with an idea . . . this book will help you find yours

We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.

This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you

About Martin Amor

About Alex Pellew

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