Reviews

  • A wonderfully inspirational book that will help unleash your ideas on the world

    Michael Acton Smith, creator of Moshi Monsters
  • Full of great practical advice for the budding creator

    Cath Kidston
  • Every great business starts with an idea . . . this book will help you find yours

    Richard Reed, co-founder Innocent Drinks
  • We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.

    David Hieatt, founder of Howies, Hiut Demin and the Do Lectures
  • It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence

    Zach Klein, co-founder of Vimeo
  • This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you

    Molly Flatt, the Memo