How to Turn Your Biggest Fear into Your Greatest Power



Discover the definitive guide to our fear of uncertainty, and how we can stop it from holding us back

'Groundbreaking' MARTIN SELIGMAN
'One of my very favorite psychologists in the world' ANGELA DUCKWORTH
'This is the book we've been waiting for' CAROL DWECK, bestselling author of Mindset: The New Psychology of Success

Do you fear uncertainty?
Why is the unknown so paralysing?
And how can we use doubt to our advantage?

Our safe modern world has wired us to fear the unknown, rather than use it to our benefit. But what if there was a way of turning that uncertainty into our greatest strength? Imagine being able to make important decisions without anxiety. Imagine being the calm at the centre of every storm.

In Uncertain, the world-renowned psychologist Professor Arie Kruglanski shows us that there's only one certain way to face the unknown, and that is to fundamentally change the way we perceive it.

This definitive book will transform the way you think about the unknown. Suddenly, you'll stop fearing uncertainty and learn to not only face it, but also harness the power that comes with it.

Don't let uncertainty rule your life.

Instead, embrace it and achieve the extraordinary.

'This groundbreaking book is the place to go to discover how to embrace uncertainty and turn it to your growth and benefit' Martin Seligman, author of The Hope Circuit

'One of my very favorite psychologists in the world tackles a subject that is both timeless and timely [and] shows us that though uncertainty is inevitable, how we react to it is not' Angela Duckworth, bestselling author of Grit

'This is the book we've been waiting for. With his tremendous spirit, wit, knowledge, and wisdom, Kruglanski give us a book that helps us understand and navigate the uncertain world we live in. It's both based on science and filled with humanity-with deep compassion and benevolent guidance. It is a book for our time' Carol Dweck, author of Mindset: The New Psychology of Success

'If you're not sure if you need this book, then you do. Original, insightful, and thought-provoking, the world's expert on the psychology of uncertainty reveals what science can tell us about our lives on the razor's edge' Daniel Gilbert, the New York Times bestselling author of Stumbling on Happiness

'If there's anything I'm certain about, is that you'll love this book' Ayelet Fishbach, author of Get It Done


  • We now live in a whitewater world of unpredictability. Change occurs at a rate that the human mind is not prepared for. Arie Kruglanski's groundbreaking book is the place to go to discover how to embrace uncertainty and turn the stress of whitewater to your growth and benefit
    Martin Seligman, author of The Hope Circuit

About the author

Arie Kruglanski

Arie W. Kruglanski is an award-winning Professor at the University of Maryland, College Park recognised as a worldwide leading expert and authority on human motivation.

Famed for his interest and studies in domains of human judgement and decision-making, the motivation-cognition interface, group and intergroup processes, and the psychology of human goals, his work has been published in over 400 articles, chapters and books and his papers have appeared in major psychological journals. He has published opinion pieces in the Guardian, Huffington Post, National Interest, Conversation and The Washington Post. His background has enabled him to be a founding co-PI of START (National Center for the Study of Terrorism and the Response to Terrorism). He is currently a PI on the psychological study of Syrian refugees in Europe and the Middle East.
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