Self Belief: The Vision, Level 4: Launch Time

Self Belief: The Vision, Level 4: Launch Time

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Foreword by chart-topping singer/songwriter Ed Sheeran.

At the age of 15, Jamal Edwards was starting to build a social media empire. Using a hand-held camera, he filmed his mates rapping, giving them a platform to showcase their skills. The response the videos received was phenomenal.

With so much demand for his videos, Jamal quit his part-time job and by the age of 20 had signed a deal with Sony RCA to become CEO of his own record label, Just Jam Records. Now 22, Jamal Edwards is CEO of SB.TV, the UK's most successful online youth broadcaster with over 150 million views.

So you want to know how Jamal beat the system and made it big in business his own way? Self Belief: The Vision will help you learn how: a mix of inspirational business book, memoir and game, these 6 ebooks (each of which are a Level) will teach the reader how Jamal overcame obstacles on the way to success, as he shares his tips for getting to the top.

But the reader has to be up for the challenge. In each of the six downloadable 'Levels', the reader will find out how to make their dream idea a reality, using Jamal's life as an inspiration. There are crunch decision points where the reader has to choose which path they'll take on their business journey. Each ebook works via links, so the reader has to follow their chosen route, where they'll have to do tasks set by Jamal and ultimately learn how to build up their self-belief.

Level 4 is 'Launch Time' - where you'll be making sure everything's in place to get your idea off the ground in a public arena, whether you're selling a product or putting on a show if you're a performer, or pitching your idea to your company.


  • When people ask me what an entrepreneur is, my answer is someone who wants to make a difference to other people’s lives. Jamal is a walking definition of the word.
    Sir Richard Branson

About the author

Jamal Edwards

Jamal Edwards was the CEO of SB.TV and Just Jam Records. He launched major talents such as Ed Sheeran and Stormzy, and made the Forbes 30 Under 30 list in 2016. Jamal received an MBE for his services to music in 2013 and went on to set up JE Delve, a grassroots youth charity to help young people.
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