The power to charge your life with money, meaning and momentum


Hustle is a step-by-step guide to breaking out of the monotony of the 9-5 lifestyle and making your dreams a reality. It lays out the tools you need to realise the work you enjoy and gain the confidence and motivation to be in charge of your own adventures. In a world where loyalty doesn’t translate into success learn how to get ahead and discover a more imaginative way of living. Hustle is split into three parts: ‘The Heart’, which teaches you how to follow your own dreams rather than others; ‘The Head’ covers how to get started and how to prepare for the mistakes that can come with risk; finally, ‘The Habits’ demonstrates how to spot opportunities and create your own luck. Hustle explains how realigning these parts will bring more momentum, money and meaning to your life.

Neil Patel, Patrick Vlaskovits and Jonas Koffler know all too well that not all of us are born extra ordinary, and how in fact, for the majority of people hustling is not second nature. Each of the authors has figured out how to secure a more imaginative way of living through work that defines, but also reflects and rewards their strengths and talents.

About the authors

Patrick Vlaskovits

Originally from Hungary, Patrick moved to north California with his parents aged 6. Today, he is the author of the New York Times bestseller The Lean Entrepreneur and founder of Superpowered, Inc. Patrick now lives in Austin, Texas, with his family.
Learn More

Jonas Koffler

Jonas owns the award-winning boutique storytelling firm, Koffler Pictures, which helps many distinguished writers and directors create thoughtful and inspiring campaigns. His clients include TED speakers like Sunni Brown and bestselling author Dan Heath.
Learn More

Neil Patel

Neil is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He teaches others about online marketing via his website, He has helped numerous Fortune 500 companies in the US and was recognised as a Top 100 Entrepreneur under the age of 30 by President Obama.
Learn More

Sign up to the Penguin Newsletter

For the latest books, recommendations, author interviews and more